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Customer loyalty and retention

SugarCon offers guidelines for social CRM success

SugarCRM's recent SugarCon conference in New York boasted plenty of tips and advice for organizations launching a social CRM initiative.
Salesforce, Microsoft announce marketing software deals

Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
MLB teams batting a thousand with social CRM strategy

Companies building CRM strategies can learn from how Major League Baseball uses social media to connect with fans.
Marketo and CrowdFactory merge for social marketing

Columnist Denis Pombriant likes the recent deal between Marketo and CrowdFactory and sees a trend toward more tactical social marketing.

Customer loyalty and retention

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Developing a customer loyalty program

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Developing loyalty program for golf club

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Info on hotel loyalty programs

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More firms using Web services to integrate legacy apps

More firms are using Web services to make their business-critical data available to a new generation of applications. But be careful; there are risks as well as rewards. Tip
Losing non-profitable customers

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How is BI different from CRM?

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Delta flies toward value-based relationships

Peppers & Rogers found that Delta Airlines hopes a relatively small change in its frequent-flier program will lead to big savings. Article
CRM vs. loyalty programs - Part II

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CRM vs. loyalty program - Part I

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Customer lifecycle

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Data Management
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SAP
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Oracle
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DataManagement UK
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Content Management
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