Email Alerts
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Building a predictive churn model
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Attributing churn to events in telecomm industry
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Hyatt's customer loyalty program
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Customer loyalty and SANs
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Cisco keeps its finger on customer loyalty pulse
If a customer isn't happy, odds are Cisco knows about it. The networking giant is pursuing an aggressive customer loyalty strategy that has a key technology component. Article
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Suite rewards: Check out Hilton's four-star branding plan
When Hilton acquired another major hotel chain, it needed to do some quick work to align the brands. As it turns out, most of the effort revolved around strategy, not technology. Article
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Arena rebounds from attendance woes with rewards program
When it came to attendance, the home of the NBA's Detroit Pistons was hardly a slam dunk, but a rewards program at The Palace of Auburn Hills not only helped the arena learn more about its customers, it also helped fill the seats. Article
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More information on Tesco ClubCards
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Enterprise information vs. business intelligence portals
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Golf club maker uses Kana CRM to lower customer handicaps
TaylorMade-Adidas Golf was having trouble keeping up with customer e-mail and estimating the effectiveness of its marketing campaigns. New CRM software has the company's e-mail marketing manager sleeping better at night. Article