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Reduce churn with predictive models
Who does it right when it comes to using predictive modeling to reduce churn? Columnist Michael Lowenstein points out some model modelers. Tip
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The key to customer communities
Why have companies like eBay been so successful? One reason is that they've formed a community among their customers. Columnist Michael Lowenstein says if you can do it, it'll instill loyalty and cut costs. Article
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Point-of-sale personalization drives return customers
Before your customers head home, give them a reason to come back. One retailer is relying on technology to provide a personalized incentive for shoppers to return. Article
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Loyalty, revenue boosted by Executive decision
Executive Hotels and Resorts made a small but effective change to its customer loyalty program to combat slumping post-September 11 revenue. Article
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Harrah's takes the gamble out of customer loyalty
Harrahs Entertainment Group has implemented a customer loyalty program that allows it to treat different customers differently. The ultimate result has been a boost in revenue. Article
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Peppers & Rogers highlights seven steps to ROI
A Peppers & Rogers consultant laid out the seven steps an organization should take to make the most of its investment in technology. Article
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Trends in hotel loyalty programs
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Molex implements extranets for extra level of customer care
Electronics component manufacturer Molex found a host of benefits to launching extranets for its customers, including quicker product quotes and less call center activity. Article
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Quick Takes: Spring breaks with customer wins
Chordiant signs on a major stateside customer; Harte-Hanks digs into the financial space; Group 1 lands Knight Ridder; TightLink releases a new tool; Salesforce.com hires away an Oracle exec. Article