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Should we raise hurdle rates for a customer loyalty rewards program?
Get an experts take on raising the hurdle rates of a customer loyalty program and learn more about value-added benefits from Michael Lowenstein. Ask the Expert
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Designing customer experience survey questions for a car dealership
Learn which key issues your customer experience survey questions should cover at a car dealership and find out if customer survey incentives are a good idea. Ask the Expert
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What formulas should we use to measure customer loyalty?
Learn a few ways to measure customer loyalty and find out about customer spend or "share of wallet," which expert Michael Lowenstein believes to be the most consistent and reliable way to track customer retention. Ask the Expert
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Five things to include in a customer loyalty survey
Discover the top five things a customer loyalty survey should include and learn, in general, how long customer surveys should be in this expert tip. Ask the Expert
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How can we reduce customer defection rates when changing our products?
Learn what companies can do to reduce the risk of customer defection and keep customer defection rates low when making major changes to a product. Ask the Expert
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Are customer testimonials effective for building customer trust?
Learn which type of customer testimonial is the most effective for building customer trust and get other strategies for building the trust of customers. Ask the Expert
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Four tips for downgrading customer status
Learn four steps to take when downgrading customer status and altering the customer tier, including offers that might build customer loyalty again. Ask the Expert
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Results of customer engagement survey of emotionally satisfied customers
Expert Lior Arussy discusses the impact of a customer's emotional engagement with a company, citing a customer engagement survey of emotionally satisfied customers. Ask the Expert
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Should we change our customer loyalty strategy during a recession?
Find out if you should change your customer loyalty strategy during a recession and learn why it's a good time to focus on building customer trust. Ask the Expert
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Are airline loyalty programs becoming a disincentive?
Get one expert's opinion of airline loyalty programs and whether or not their impact on customer loyalty is a positive one. Ask the Expert