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Calculating customer defection and customer retention rates
Learn how calculating customer defection rates and customer retention can vary by organization or industry in this expert tip. Ask the Expert
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When is the relationship marketing approach the best for a marketing strategy?
According to Michael Lowenstein, relationship marketing will build both emotional and rational value provision and will create higher-profit engagement with customers. Ask the Expert
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Customer loyalty behavior in B2B vs. B2C scenarios
Expert Michael Lowenstein explains how customer loyalty behavior is similar in B2B and B2C scenarios in this expert tip. Ask the Expert
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Loyalty program vs. discounting for a Harley-Davidson dealer
Is discounting or a loyalty program more effective to attract and retain customers? Michael Lowenstein advises a Harley-Davidson dealership on branding, adding value and customer data. Ask the Expert
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Customer loyalty programs for Internet Service Providers (ISPs)
CRM expert Michael Lowenstein answers a reader question about customer loyalty programs for Internet Service Providers (ISPs). Ask the Expert
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B2B customer defection models
Customer loyalty expert Michael Lowenstein advises a reader looking for a customer deflection model that is specific to B2B customers. Ask the Expert
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Customer loyalty programs -- pricing for vendor programs vs. homegrown programs
Learn where to find cost evaluation information for a customer loyalty program in this expert tip from Michael Lowenstein. Ask the Expert
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Telecommunications rep seeking help with customer churn
Customer loyalty expert Michael Lowenstein advises a telecommunications rep how to locate resouces and references to help with churn in this expert tip. Ask the Expert
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Customer loyalty through employee retention
Learn how employee retention can positively impact customer loyalty in this expert tip from marketing guru Michael Lowenstein. Ask the Expert
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Using real-time analytics for personalized up-selling and cross-selling
In this expert advice response, contact center expert Donna Fluss discusses software solutions that allow customer-tailored cross-selling and up-selling. Ask the Expert