Customer privacy and data security News
November 29, 2016
With smaller security budgets and IT teams than enterprise businesses, small and medium-sized companies are more vulnerable to cyberattacks. Insightly's new security features hope to combat that.
June 27, 2016
Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.
May 13, 2016
Despite the ever-ballooning list of smart home products on the market, consumers still see smart home technologies with reticence and as unnecessary.
May 12, 2016
While IoT technologies may be poised to take over markets like connected homes and smart cities, they are raising moral questions for data purveyors.
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In today's competitive landscape, companies need to keep their promises to ensure they retain the trust of their customers. Continue Reading
Location-based technologies like personalization are yielding valuable consumer data, but companies need to be careful stewards of the information. Continue Reading
Apple’s iBeacon uses Bluetooth Low Energy (BLE) to detect a compatible device within a beacon's vicinity. Continue Reading
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The rise of the digital business has brought about an addition to the c-suite: the chief digital officer job. There are reasons for and against moving the CIO into the role. Continue Reading
While companies go to great lengths to enlist IT security measures, the reality is they block business productivity. Continue Reading
Cities like Palo Alto have launched IoT initiatives that are designed to improve citizens' lives and curb traffic congestion and water usage. Continue Reading
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Location data is used to not only provide navigation, but also to enhance customer engagement and improve marketing. But the path to success with location technologies can have bumps. Continue Reading
Once upon a time, marketing and sales departments considered customer data analytics capabilities a nice-to-have but not very well understood shiny new toy. That's all changed. Today's highly competitive marketplace demands that successful companies... Continue Reading
Companies today know they may relinquish their competitive edge without a customer data analytics strategy. Continue Reading
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The internet of things may reduce costs and create new experiences for consumers, but it still needs to mature to produce consistent value for companies. Continue Reading
Government regulations encourage healthcare providers to maintain information silos, hobbling the data analysis that could improve business processes and patient care. Continue Reading
When companies abuse customer data, they abuse the customer relationship. Manage customer data as carefully as you would your own corporate data. Continue Reading