Customer privacy and data security News
June 27, 2016
Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.
May 13, 2016
Despite the ever-ballooning list of smart home products on the market, consumers still see smart home technologies with reticence and as unnecessary.
May 12, 2016
While IoT technologies may be poised to take over markets like connected homes and smart cities, they are raising moral questions for data purveyors.
September 28, 2015
Salesforce's Dylan Steele discusses how data is transferred and used in the new IoT Cloud, as well as how it can adapt for the future.
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In today's competitive landscape, companies need to keep their promises to ensure they retain the trust of their customers. Continue Reading
Location-based technologies like personalization are yielding valuable consumer data, but companies need to be careful stewards of the information. Continue Reading
Apple’s iBeacon uses Bluetooth Low Energy (BLE) to detect a compatible device within a beacon's vicinity. Continue Reading
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The rise of the digital business has brought about an addition to the c-suite: the chief digital officer job. There are reasons for and against moving the CIO into the role. Continue Reading
While companies go to great lengths to enlist IT security measures, the reality is they block business productivity. Continue Reading
Cities like Palo Alto have launched IoT initiatives that are designed to improve citizens' lives and curb traffic congestion and water usage. Continue Reading
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Once upon a time, marketing and sales departments considered customer data analytics capabilities a nice-to-have but not very well understood shiny new toy. That's all changed. Today's highly competitive marketplace demands that successful companies... Continue Reading
Companies today know they may relinquish their competitive edge without a customer data analytics strategy. Continue Reading
Relios sells jewelry. But its customer base isn't monolithic, so it uses analytics tools to send the right message to the right people. Continue Reading
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The internet of things may reduce costs and create new experiences for consumers, but it still needs to mature to produce consistent value for companies. Continue Reading
Government regulations encourage healthcare providers to maintain information silos, hobbling the data analysis that could improve business processes and patient care. Continue Reading
When companies abuse customer data, they abuse the customer relationship. Manage customer data as carefully as you would your own corporate data. Continue Reading