Data governance News
September 30, 2015
As Salesforce pushes its IoT Cloud, companies must be ready and willing to properly handle the massive influx of device data coming their way.
May 11, 2015
Analytics tools have been incorporated into various enterprise departments. So why are contact center analytics still considered novel rather than vital?
December 24, 2013
Target's security breach damaged more than wallets; poor retail experience hurts relationships with customers.
April 25, 2012
The Government Cloud will offer a dedicated, secure infrastructure for government agencies.
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Marketers, take note: Predictive marketing analytics is changing the way you do your job. Continue Reading
As companies use a CRM system in the wild, they need to be able to make tweaks, and those changes need to be well-documented. Continue Reading
The right CRM training is crucial to the management and development of a CRM system. Make sure your staff has the right CRM skills to survive. Continue Reading
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While companies go to great lengths to enlist IT security measures, the reality is they block business productivity. Continue Reading
Customers care about having a great experience. To create that, sales, marketing and service departments need to combine data to provide a complete picture of the customer experience. Continue Reading
Mobile location-based services enable companies to enlist data for greater insight about their customers. But success in LBS isn't guaranteed. Continue Reading
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Increasingly, companies have turned to video for customer service, product demos and branding. But they need to measure success with enterprise video metrics. Continue Reading
Imagine a world where almost all devices can connect to the Internet and send a steady stream of insight about consumer preferences and produces. Continue Reading
If your CRM system isn't designed for ease of data entry, it can undermine data analysis and decision making. Here's how to promote cleaner data. Continue Reading
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Government regulations encourage healthcare providers to maintain information silos, hobbling the data analysis that could improve business processes and patient care. Continue Reading
In a multichannel contact center, many people may need access to customer data. Learn to ensure data security under challenging conditions. Continue Reading
According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and strategies companies can use to keep data up to date. Continue Reading