Data quality management in CRM News
December 14, 2016
Bluewolf co-founder Eric Berridge looks at customer experience management in 2016, predictive analytics challenges and why customers must be at the center of your strategy.
December 07, 2016
With insight from its phone call leads, Arbor Memorial was able to find out that calls accounted for 1.5 times more sales than online-based leads.
November 29, 2016
With smaller security budgets and IT teams than enterprise businesses, small and medium-sized companies are more vulnerable to cyberattacks. Insightly's new security features hope to combat that.
October 26, 2016
By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.
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Buying signals are behavioral cues that indicate the intentions of prospective or existing customers in terms of their readiness to buy. Continue Reading
Data smog refers to the volume and velocity of data that is being created by devices connected to the Internet of Things. Continue Reading
As companies use a CRM system in the wild, they need to be able to make tweaks, and those changes need to be well-documented. Continue Reading
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Gone are the days when companies relied on swagger and intuition to generate sales. Organizations now use basic metrics to determine sales performance, although most aren't tapping into more advanced data that can better pinpoint which prospects ... Continue Reading
Sales intelligence tools are helping sales teams home in on truly valuable prospects, rather than waste time on duds. But they require some culture change. Continue Reading
Customers care about having a great experience. To create that, sales, marketing and service departments need to combine data to provide a complete picture of the customer experience. Continue Reading
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Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape. Continue Reading
Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust. Continue Reading
Companies looking to invest in big data initiatives for CRM need to ensure that their data houses are in order first. Continue Reading
Problem Solve Data quality management in CRM Issues
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Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ... Continue Reading
Government regulations encourage healthcare providers to maintain information silos, hobbling the data analysis that could improve business processes and patient care. Continue Reading