Data quality management in CRM

Data quality management in CRM News

  • March 09, 2015 09 Mar'15

    Personalized marketing and customer trust go hand in hand

    Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust.

  • December 15, 2014 15 Dec'14

    Ignore customer data quality at your peril

    Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...

  • October 06, 2014 06 Oct'14

    Study says CRM boosts CEM, but data challenges still prevail

    A recent study says Salesforce.com customers see CRM systems as boosting customer experience, but data quality and predictive analytics still loom large.

  • December 21, 2011 21 Dec'11

    Group pushes for social media measurement standards

    Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement.

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