Data quality management in CRM

Data quality management in CRM News

  • December 15, 2014 15 Dec'14

    Ignore customer data quality at your peril

    Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...

  • October 06, 2014 06 Oct'14

    Study says CRM boosts CEM, but data challenges still prevail

    A recent study says customers see CRM systems as boosting customer experience, but data quality and predictive analytics still loom large.

  • December 21, 2011 21 Dec'11

    Group pushes for social media measurement standards

    Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement.

  • September 28, 2011 28 Sep'11

    Experts say CEM technology can build single view of customer

    Communicating with customers through multiple channels is not a luxury, it’s a necessity. Find out how companies use CEM technology to craft a single view of the customer across channels.

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