Data quality management in CRM News
October 26, 2016
By combing CRM data, Abacus looks to provide finance teams with a clearer picture on costs accrued during marketing campaigns and events.
September 28, 2015
Salesforce's Dylan Steele discusses how data is transferred and used in the new IoT Cloud, as well as how it can adapt for the future.
August 07, 2015
This episode of BizApps Today looks at the appeal of MongoDB database features and why companies struggle with determining a unified view of their customers.
May 11, 2015
Analytics tools have been incorporated into various enterprise departments. So why are contact center analytics still considered novel rather than vital?
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Buying signals are behavioral cues that indicate the intentions of prospective or existing customers in terms of their readiness to buy. Continue Reading
Data smog refers to the volume and velocity of data that is being created by devices connected to the Internet of Things. Continue Reading
As companies use a CRM system in the wild, they need to be able to make tweaks, and those changes need to be well-documented. Continue Reading
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Gone are the days when companies relied on swagger and intuition to generate sales. Organizations now use basic metrics to determine sales performance, although most aren't tapping into more advanced data that can better pinpoint which prospects ... Continue Reading
Sales intelligence tools are helping sales teams home in on truly valuable prospects, rather than waste time on duds. But they require some culture change. Continue Reading
Customers care about having a great experience. To create that, sales, marketing and service departments need to combine data to provide a complete picture of the customer experience. Continue Reading
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Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape. Continue Reading
Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust. Continue Reading
Companies looking to invest in big data initiatives for CRM need to ensure that their data houses are in order first. Continue Reading
Problem Solve Data quality management in CRM Issues
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Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ... Continue Reading
Government regulations encourage healthcare providers to maintain information silos, hobbling the data analysis that could improve business processes and patient care. Continue Reading