Data quality management in CRM News
December 15, 2014
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...
October 06, 2014
A recent study says Salesforce.com customers see CRM systems as boosting customer experience, but data quality and predictive analytics still loom large.
December 21, 2011
Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement.
September 28, 2011
Communicating with customers through multiple channels is not a luxury, it’s a necessity. Find out how companies use CEM technology to craft a single view of the customer across channels.
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An entity-relationship diagram (ERD) is a type of data modeling that shows a graphical representation of objects or concepts within an information system or organization and their relationship to one another. Continue Reading
CIOs are more than gatekeepers of technology, says CIO Brian Lillie. Now the goal is seamless data management inside and outside enterprises. Continue Reading
Not all data is the same. This primer explains the diversity of your CRM data types and how to glean actionable data from them. Continue Reading
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As call centers modernize, they face serious challenges in terms of legacy application integration with new systems. Continue Reading
CRM pros explain what it takes to maintain a single view of the customer -- regardless of how that customer chooses to contact a business. Continue Reading
Data virtualization can be a highly effective alternative to data warehousing, according to the director of IT enterprise architecture at Qualcomm. Continue Reading
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Without high-quality data, building customer relationships is a constant struggle. Companies need to clean up messy databases and establish connections based on complete, up-to-date information -- or risk losing business. Continue Reading
Successful cross-channel marketing campaigns need clarity of purpose and ongoing data quality initiatives. Continue Reading
Companies are learning that improving the customer experience makes customer analytics a must-have. Continue Reading
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Government regulations encourage healthcare providers to maintain information silos, hobbling the data analysis that could improve business processes and patient care. Continue Reading
When companies abuse customer data, they abuse the customer relationship. Manage customer data as carefully as you would your own corporate data. Continue Reading
According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and strategies companies can use to keep data up to date. Continue Reading