Data quality management in CRM News
August 07, 2015
This episode of BizApps Today looks at the appeal of MongoDB database features and why companies struggle with determining a unified view of their customers.
May 11, 2015
Analytics tools have been incorporated into various enterprise departments. So why are contact center analytics still considered novel rather than vital?
March 09, 2015
Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust.
December 15, 2014
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...
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As companies use a CRM system in the wild, they need to be able to make tweaks, and those changes need to be well-documented. Continue Reading
Companies constantly chase the "360-degree view of the customer," aiming to merge different data sources to provide timely, consistent service. Continue Reading
The right CRM training is crucial to the management and development of a CRM system. Make sure your staff has the right CRM skills to survive. Continue Reading
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For companies trying to serve customers in multiple channels and get a full picture of customers, data silos can get in the way. Continue Reading
Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
Not all data is the same. This primer explains the diversity of your CRM data types and how to glean actionable data from them. Continue Reading
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Companies looking to invest in big data initiatives for CRM need to ensure that their data houses are in order first. Continue Reading
If your CRM system isn't designed for ease of data entry, it can undermine data analysis and decision making. Here's how to promote cleaner data. Continue Reading
Organizations now know that lost employee productivity comes from data overload. Which data tools can help workers sift through the information? Continue Reading
Problem Solve Data quality management in CRM Issues
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Government regulations encourage healthcare providers to maintain information silos, hobbling the data analysis that could improve business processes and patient care. Continue Reading
Without high-quality data, building customer relationships is a constant struggle. Companies need to clean up messy databases and establish connections based on complete, up-to-date information -- or risk losing business. Continue Reading
When companies abuse customer data, they abuse the customer relationship. Manage customer data as carefully as you would your own corporate data. Continue Reading