Data quality management in CRM News
March 09, 2015
Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust.
December 15, 2014
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...
October 06, 2014
A recent study says Salesforce.com customers see CRM systems as boosting customer experience, but data quality and predictive analytics still loom large.
December 21, 2011
Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement.
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No matter the size of your company, you need to consider the skill sets staff should have to competently manage and develop a CRM system. Continue Reading
Companies looking to invest in big data initiatives for CRM need to ensure that their data houses are in order first. Continue Reading
Big data presents myriad challenges and benefits for CRM. Leveraging it can help companies achieve that elusive 360-degree customer view. Continue Reading
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For companies trying to serve customers in multiple channels and get a full picture of customers, data silos can get in the way. Continue Reading
Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
Not all data is the same. This primer explains the diversity of your CRM data types and how to glean actionable data from them. Continue Reading
Manage Data quality management in CRM
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If your CRM system isn't designed for ease of data entry, it can undermine data analysis and decision making. Here's how to promote cleaner data. Continue Reading
Organizations now know that lost employee productivity comes from data overload. Which data tools can help workers sift through the information? Continue Reading
Without high-quality data, building customer relationships is a constant struggle. Companies need to clean up messy databases and establish connections based on complete, up-to-date information -- or risk losing business. Continue Reading
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Government regulations encourage healthcare providers to maintain information silos, hobbling the data analysis that could improve business processes and patient care. Continue Reading
When companies abuse customer data, they abuse the customer relationship. Manage customer data as carefully as you would your own corporate data. Continue Reading
According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and strategies companies can use to keep data up to date. Continue Reading