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Data quality management in CRM

CRM data management harder, but still doable

According to Salesforce.com, about 70% of CRM data “goes bad,” or becomes obsolete, annually. Find out the truth behind this statistic, and strategies companies can use to keep data up to date.
Group pushes for social media measurement standards

Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement.
Experts: CEM technology builds single view of customer

Communicating with customers through multiple channels is not a luxury, it’s a necessity. Find out how companies use CEM technology to craft a single view of the customer across channels.
Salesforce ramps up plans for CRM data integration

Salesforce.com has big plans for social customer profiles, but it might take a whiole for this concept of CRM data integration to fully translate into reality.

Data quality management in CRM

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Who says tech people can't be wordsmiths?

In the spirit of The Washington Post Style Invitational, SearchCRM.com has dreamt up a bunch of CRM IT sniglets. IT Sniglets
Data Quality: The Field Guide

It turns out that almost everyone has a stake in data quality. Almost everyone, no matter what their job description, in any organization, large or small, public or private, brand new dot.com or old-style brick and mortar, is impacted by poor data. A... Chapter Download
Data Quality Quiz

Test your knowledge with nine data quality questions from SearchCRM.com. Quiz

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