Email marketing strategy

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  • location-based marketing (LBM)

    Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business.  

  • buzz marketing

    Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.... 

  • law of diminishing returns

    The law of diminishing returns is a classic economic concept that states that as more investment in an area is made, overall return on that investment increases at a declining rate, assuming that all variables remain fixed...(Continued) 

  • direct email marketing

    Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. 

  • Spam: Glossary

    This is a glossary of terms associated with spam and the technologies that drive its transmission. 

  • Learn IT: How Spam Affects Email Marketing Campaigns

    1. What's the difference between spam and legitimate email marketing? Spam is unsolicited bulk email (UBE). 

  • Permission Marketing

    Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. 

  • Can Spam Act of 2003

    The Can Spam Act of 2003 is a commonly used name for the United States Federal law more formally known as S. 877 or the "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003." The law took effect on January 1, 2004. The Can ... 

  • Camram (Campaign for Real Mail)

    Camram -- the name derives from "Campaign for Real Mail" -- is a method for controlling spam that requires spammers to spend resources for each piece of mail sent. 

  • video e-mail

    Video e-mail is an e-mail message with a video file either inserted in the body of the message or accessible through a hypertext link. 

  • See more Definitions on Email marketing strategy
About Email marketing strategy

A solid email marketing strategy is something every marketing manager should work to establish. Learn email marketing best practices and get tips for direct email marketing and other campaigns. Learn how to build customer loyalty through email marketing and newsletter campaigns. Read about some of the top email marketing vendors and get expert advice on future trends. Learn how email marketers can counteract phishing attacks and data breaches. Get tips for improving email marketing etiquette. Take a quiz on email marketing practices and terms. Learn about the effectiveness of multichannel marketing and the impact of RSS feeds. Get help with your email marketing strategy and learn how to measure ROI. Start your email strategy research here!