Email marketing strategy

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  • Inbound vs. outbound marketing is a false choice

    Companies trying to hone their marketing strategies shouldn't choose between inbound and outbound marketing strategies. They need both. Continue Reading

  • opt-out

    Opt-out communications are messages sent for marketing, promotion or fundraising that include an option for the recipient to be removed from any future messages. The term was originally applied mostly to email messages but applies to any kind of ... Continue Reading

  • commercial electronic message (CEM)

    A commercial electronic message (CEM) is a communication soliciting business, funding or support for something that is sent through any electronic channel, including email, social media, voicemail, text and instant messages.  Continue Reading

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