Looking for something else?
Email marketing strategy News
November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
September 19, 2016
Constant Contact's direct email marketing users needed a simple way to load customer lists, product info and social media content. API integration ties it all together.
July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
Email marketing strategy Get Started
Bring yourself up to speed with our introductory content
If you're looking for marketing automation software, go beyond the basic features and consider new capabilities for mobile, location-based services, omnichannel and more. Continue Reading
Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer. Continue Reading
Customer engagement is the means by which a company forges a relationship with its customer base through advocacy and action on the part of customers. Continue Reading
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Evaluate Email marketing strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Gone are the days when reps wade through white noise to find prospective buyers. Lattice identifies buying signals and customers. Continue Reading
Salesforce Marketing Cloud is chock full of features to help you manage customers, but it still lacks some important features. Consider these strengths and weaknesses. Continue Reading
If you're buying an enterprise marketing automation platform, which features are must-haves? We look at five key areas, including multichannel marketing, lead management and more. Continue Reading
Manage Email marketing strategy
Learn to apply best practices and optimize your operations.
Salesforce marketing automation is helping companies make communications less brute force, more personalized. But there are still kinks in the chain. Continue Reading
With a flurry of mergers and acquisitions in the digital marketing space of late, the question is whether the marketing acquisitions will truly augment existing platforms. Continue Reading
By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading
Problem Solve Email marketing strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
To get the most from marketing automation tools, there's some not-so-automated work to do before, during and after deployment. Continue Reading
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Get customer loyalty advice from CRM guru Michael Lowenstein. Here he advises a SearchCRM.com reader to use alternating messaging techniques to keep in touch with customers. Continue Reading