New & Notable
Email marketing strategy News
September 05, 2014
New lead generation tools use gamification and analytics to create competition and boost revenue among sales teams.
August 08, 2014
Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.
July 11, 2014
Salesforce users can now use the Cirrus Insight Mobile app to access customer information through various mobile email platform options, and other CRM news.
October 19, 2012
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
Email marketing strategy Get Started
Bring yourself up to speed with our introductory content
Opt-out communications are messages sent for marketing, promotion or fundraising that include an option for the recipient to be removed from any future messages. The term was originally applied mostly to email messages but applies to any kind of ... Continue Reading
A commercial electronic message (CEM) is a communication soliciting business, funding or support for something that is sent through any electronic channel, including email, social media, voicemail, text and instant messages. Continue Reading
Canadian anti-spam legislation (CASL) is enacted regulations that require marketers and fundraisers that communicate through email, text messages or social media to obtain permission from recipients in that country. CASL was created to cut down on ... Continue Reading
Evaluate Email marketing strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
New lead generation software helps companies sift through mountains of so-so sales prospects -- and tighten the grip on existing customers. Continue Reading
When it comes to social marketing strategy, what matters most is that you have one. Lena J. Weiner examines the best tips for formulating one. Continue Reading
Manage Email marketing strategy
Learn to apply best practices and optimize your operations.
Marketing automation can alienate or anger customers if data is poorly integrated between marketing automation systems and other tools, such as CRM software. Continue Reading
Marketing and sales departments need a consistent way to share knowledge, so marketing automation and CRM systems need to enable knowledge exchange. Continue Reading
The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application. Continue Reading
Problem Solve Email marketing strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Get customer loyalty advice from CRM guru Michael Lowenstein. Here he advises a SearchCRM.com reader to use alternating messaging techniques to keep in touch with customers. Continue Reading
Learn what should be included in email marketing campaigns and how they can build customer relationships with best practice advice and tips from a marketing expert, Continue Reading