Email Alerts
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Email marketing: The complete guide
This email marketing guide offers a look at common email marketing challenges and ways to meet those challenges. This chapter from "Total Email Marketing: Maximizing your results from integrated e-marketing" covers types of marketing emails, delivery... Chapter Download Library
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10. A type of program that a spammer uses to find email addresses
A spambot is a program used by spammers that trolls the Internet searching for email addresses. This is the answer to the tenth question of SearchCRM.com's email marketing quiz. Quiz Answer
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2. Email forgery technique used by spammers
The answer to the second question in SearchCRM.com's email marketing quiz defines email spoofing, an email forgery technique used by spammers. Quiz Answer
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7. Program used to detect unwanted email messages
The answer to the seventh question of the SearchCRM.com email marketing quiz describes a spam filter, which prevents unwanted emails. Quiz Answer
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3. An email message returned as undeliverable
The answer to the third question in SearchCRM.com's email marketing quiz defines bounce email, an email message returned as undeliverable. Quiz Answer
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8. Email campaigns to targeted groups of customers
Direct email marketing, the answer to the eighth SearchCRM.com email marketing quiz question, is aimed at a targeted group of customers. Quiz Answer
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4. Emails that allow purchases directly in the message
This answer to the fourth question of SearchCRM.com's email marketing quiz defines transactional emails and their uses and related products. Quiz Answer
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9. Permission-based email that decreases spam
Opt-in email reduces the amount of spam by sending messages to recipients who have already signed up, says this SearchCRM.com quiz answer. Quiz Answer
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6. The number of times that users click on links in an email or on a Web site
This answer to the sixth question from SearchCRM.com's email marketing quiz describes the clickthrough rate, which is the number of times users click on links in an email message or on a Web site. Quiz Answer
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5. A more formal way of saying "spam"
This answer to the fourth question of SearchCRM.com's email marketing quiz defines unsolicited bulk email -- UBE -- which is a more formal way to say "spam." Quiz Answer
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Salesforce, Microsoft announce major marketing software deals
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot. News | 19 Oct 2012
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CRM trends for 2012: Let us know what you think
Participate in SearchCRM's 2012 reader survey and help the editors write articles and create online resources that are targeted to your CRM needs. Reader Survey | 21 May 2012
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Social, acquisitions, CEM topped CRM news in 2011
In 2011, CRM professionals were faced with acquisitive vendors, a social tidal wave, a push for mobile computing and the never-ending demands for better, faster customer management systems. News | 22 Dec 2011
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QR codes: Business tool or marketing fad?
While QR codes have potential as a strategic business and marketing tool, their true business value has yet to emerge. News | 26 Oct 2011
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Email marketing program outpaces Facebook at indieWire
An online news source in the independent film industry gives a lead role to email in its marketing strategy and found it delivers a clear advantage over social channels with the measurable results it provides. News | 26 May 2011
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Massive Epsilon email breach could lead to attacks
At least 50 banks, retailers and other firms are affected by a major email breach at a Texas-based data management firm that provided marketing email services. News | 06 Apr 2011
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Do email marketing and email service skills translate to social?
Some email marketing and email service skills translate well to social CRM efforts --but not all, experts warn. News | 21 Jul 2010
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Voices of CRM: Esteban Kolsky on email customer service
Esteban Kolsky, a former Gartner analyst and current vice president and practice leader at Kana Software, discuses the re-emergence of customer service via email in this podcast. News | 22 Jul 2008
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Subway rides mobile marketing to success
Mobile marketing is beginning to pay dividends, and Buffalo-area Subway restaurants are some of the businesses leveraging the new tool. Article | 01 Nov 2007
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Campaign management requires collaboration at John Deere
The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application. Article | 30 Oct 2007
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Selltis offers front-end philosophy
The Selltis technology platform is tailored specifically for industrial manufacturers, distributors, and sales teams. Tip
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Weather Channel forecasts improved storage system
Weather Channel forecasts improved storage system Tip
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Automating email responses
Automating email responses is one of the biggest opportunities for relieving customer care workloads and costs. Tip
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Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Answer
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Can I use multiple channels as effective marketing strategies to build trust?
While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip. Ask the Expert
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Marketing strategy tips for building customer loyalty through newsletter campaigns
Get customer loyalty advice from CRM guru Michael Lowenstein. Here he advises a SearchCRM.com reader to use alternating messaging techniques to keep in touch with customers. Ask the Expert
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Best practices for email marketing campaigns
Learn what should be included in email marketing campaigns and how they can build customer relationships with best practice advice and tips from a marketing expert, Ask the Expert
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E-mail marketing
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Email marketing programs for personalized emails
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Getting strong returns on email campaigns
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buzz marketing
Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.... Definition
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law of diminishing returns
The law of diminishing returns is a classic economic concept that states that as more investment in an area is made, overall return on that investment increases at a declining rate, assuming that all variables remain fixed...(Continued) Definition
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direct email marketing
Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. Definition
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Spam: Glossary
This is a glossary of terms associated with spam and the technologies that drive its transmission. Definition
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Learn IT: How Spam Affects Email Marketing Campaigns
1. What's the difference between spam and legitimate email marketing? Spam is unsolicited bulk email (UBE). Definition
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Permission Marketing
Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. Definition
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Can Spam Act of 2003
The Can Spam Act of 2003 is a commonly used name for the United States Federal law more formally known as S. 877 or the "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003." The law took effect on January 1, 2004. The Can ... Definition
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Camram (Campaign for Real Mail)
Camram -- the name derives from "Campaign for Real Mail" -- is a method for controlling spam that requires spammers to spend resources for each piece of mail sent. Definition
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video e-mail
Video e-mail is an e-mail message with a video file either inserted in the body of the message or accessible through a hypertext link. Definition
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Digital Signage (dynamic signage)
Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes... (Continued) Definition
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Salesforce, Microsoft announce major marketing software deals
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot. News
-
CRM trends for 2012: Let us know what you think
Participate in SearchCRM's 2012 reader survey and help the editors write articles and create online resources that are targeted to your CRM needs. Reader Survey
-
Social, acquisitions, CEM topped CRM news in 2011
In 2011, CRM professionals were faced with acquisitive vendors, a social tidal wave, a push for mobile computing and the never-ending demands for better, faster customer management systems. News
-
QR codes: Business tool or marketing fad?
While QR codes have potential as a strategic business and marketing tool, their true business value has yet to emerge. News
-
Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Answer
-
Email marketing program outpaces Facebook at indieWire
An online news source in the independent film industry gives a lead role to email in its marketing strategy and found it delivers a clear advantage over social channels with the measurable results it provides. News
-
Massive Epsilon email breach could lead to attacks
At least 50 banks, retailers and other firms are affected by a major email breach at a Texas-based data management firm that provided marketing email services. News
-
Do email marketing and email service skills translate to social?
Some email marketing and email service skills translate well to social CRM efforts --but not all, experts warn. News
-
buzz marketing
Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.... Definition
-
Voices of CRM: Esteban Kolsky on email customer service
Esteban Kolsky, a former Gartner analyst and current vice president and practice leader at Kana Software, discuses the re-emergence of customer service via email in this podcast. News
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About Email marketing strategy
A solid email marketing strategy is something every marketing manager should work to establish. Learn email marketing best practices and get tips for direct email marketing and other campaigns. Learn how to build customer loyalty through email marketing and newsletter campaigns. Read about some of the top email marketing vendors and get expert advice on future trends. Learn how email marketers can counteract phishing attacks and data breaches. Get tips for improving email marketing etiquette. Take a quiz on email marketing practices and terms. Learn about the effectiveness of multichannel marketing and the impact of RSS feeds. Get help with your email marketing strategy and learn how to measure ROI. Start your email strategy research here!