New & Notable
Email marketing strategy News
July 11, 2014
Salesforce users can now use the Cirrus Insight Mobile app to access customer information through various mobile email platform options, and other CRM news.
October 19, 2012
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
December 22, 2011
In 2011, CRM professionals were faced with acquisitive vendors, a social tidal wave, a push for mobile computing and the never-ending demands for better, faster customer management systems.
October 26, 2011
While QR codes have potential as a strategic business and marketing tool, their true business value has yet to emerge.
Email marketing strategy Get Started
Bring yourself up to speed with our introductory content
Opt-out communications are messages sent for marketing, promotion or fundraising that include an option for the recipient to be removed from any future messages. The term was originally applied mostly to email messages but applies to any kind of ... Continue Reading
A commercial electronic message (CEM) is a communication soliciting business, funding or support for something that is sent through any electronic channel, including email, social media, voicemail, text and instant messages. Continue Reading
Canadian anti-spam legislation (CASL) is enacted regulations that require marketers and fundraisers that communicate through email, text messages or social media to obtain permission from recipients in that country. CASL was created to cut down on ... Continue Reading
Evaluate Email marketing strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
When it comes to social marketing strategy, what matters most is that you have one. Lena J. Weiner examines the best tips for formulating one. Continue Reading
Manage Email marketing strategy
Learn to apply best practices and optimize your operations.
The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application. Continue Reading
This email marketing guide offers a look at common email marketing challenges and ways to meet those challenges. This chapter from "Total Email Marketing: Maximizing your results from integrated e-marketing" covers types of marketing emails, ... Continue Reading
Get customer loyalty advice from CRM guru Michael Lowenstein. Here he advises a SearchCRM.com reader to use alternating messaging techniques to keep in touch with customers. Continue Reading
Problem Solve Email marketing strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Learn what should be included in email marketing campaigns and how they can build customer relationships with best practice advice and tips from a marketing expert, Continue Reading