Email marketing strategy

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  • What to look for in marketing automation software

    If you're looking for marketing automation software, go beyond the basic features and consider new capabilities for mobile, location-based services, omnichannel and more. Continue Reading

  • direct marketing

    Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer. Continue Reading

  • customer engagement

    Customer engagement is the means by which a company forges a relationship with its customer base through advocacy and action on the part of customers. Continue Reading

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