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Salesforce, Microsoft announce marketing software deals

Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
Social, acquisitions, CEM topped CRM news in 2011

In 2011, CRM professionals were faced with acquisitive vendors, a social tidal wave, a push for mobile computing and the never-ending demands for better, faster customer management systems.
QR codes: Business tool or marketing fad?

While QR codes have potential as a strategic business and marketing tool, their true business value has yet to emerge.
Expand loyalty programs to reward social activity

Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe?

Email marketing strategy

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Expand loyalty programs to reward social activity

Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Answer
Can I use multiple channels as effective marketing strategies to build trust?

While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip. Ask the Expert
Marketing strategy tips for building customer loyalty through newsletter campaigns

Get customer loyalty advice from CRM guru Michael Lowenstein. Here he advises a SearchCRM.com reader to use alternating messaging techniques to keep in touch with customers. Ask the Expert
Best practices for email marketing campaigns

Learn what should be included in email marketing campaigns and how they can build customer relationships with best practice advice and tips from a marketing expert, Ask the Expert
E-mail marketing

Ask the Expert
Email marketing programs for personalized emails

Ask the Expert
Getting strong returns on email campaigns

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