Email marketing strategy

A solid email marketing strategy is something every marketing manager should work to establish. Learn email marketing best practices and get tips for direct email marketing and other campaigns. Learn how to build customer loyalty through email marketing and newsletter campaigns. Read about some of the top email marketing vendors and get expert advice on future trends. Learn how email marketers can counteract phishing attacks and data breaches. Get tips for improving email marketing etiquette. Take a quiz on email marketing practices and terms. Learn about the effectiveness of multichannel marketing and the impact of RSS feeds. Get help with your email marketing strategy and learn how to measure ROI. Start your email strategy research here!

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  • Email marketing quiz Quiz - Test yourself on email marketing practices and terms with this quiz from SearchCRM.com. See how much you know about spam, opt-in email, UBE, targeted marketing with email, and much more.
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  • Customer privacy a serious challenge for marketers 26 Aug 2008

    Article - The world's first chief privacy officer discusses leveraging the competitive advantage of privacy and previews what's coming next in email marketing.

  • Voices of CRM: Esteban Kolsky on email customer service SearchCRM.com  |  22 Jul 2008

    News - Esteban Kolsky, a former Gartner analyst and current vice president and practice leader at Kana Software, discuses the re-emergence of customer service via email in this podcast.

  • Subway rides mobile marketing to success 01 Nov 2007

    Article - Mobile marketing is beginning to pay dividends, and Buffalo-area Subway restaurants are some of the businesses leveraging the new tool.

  • Campaign management requires collaboration at John Deere 30 Oct 2007

    Article - The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application.

  • eToys plays nice with customer panel 23 Aug 2007

    Article - A customer advisory panel and email surveys help the company understand and better serve its customer base.

  • Responsys adds analytics to email marketing 24 Apr 2007

    Article - With its acquisition of Loyalty Matrix, Responsys is taking the first step to becoming an on-demand marketing suite.

  • Contact optimization confusing marketers 05 Oct 2006

    Article - There's plenty of buzz in marketing about anything that might improve efficiencies or manage customer contact fatigue, but contact optimization isn't the answer for everyone.

  • The best in email marketing 26 Jan 2006

    Article - Forrester Research has identified the some of the best vendors in email marketing and predicts future trends for this evolving market segment.

  • A fine pair for SMBs: CRM and e-commerce 17 Nov 2005

    Article - The connection between e-commerce and CRM is getting a lot smoother for small and medium-sized businesses, thanks to a release this week from NetSuite and the entrance of a very large competitor.

  • Email marketers face phishing fallout 19 Jul 2005

    Article - Email marketing, already hindered by federal antispam regulations, is getting harder thanks to phishing. There are some steps to help counteract it.

See also -Topics Related to Email marketing:

Customer loyalty, Internet marketing, Marketing automation technology, Campaign management, Management strategies