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Salesforce, Microsoft announce marketing software deals

Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
Social, acquisitions, CEM topped CRM news in 2011

In 2011, CRM professionals were faced with acquisitive vendors, a social tidal wave, a push for mobile computing and the never-ending demands for better, faster customer management systems.
QR codes: Business tool or marketing fad?

While QR codes have potential as a strategic business and marketing tool, their true business value has yet to emerge.
Expand loyalty programs to reward social activity

Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe?

Email marketing strategy

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7. Program used to detect unwanted email messages

The answer to the seventh question of the SearchCRM.com email marketing quiz describes a spam filter, which prevents unwanted emails. Quiz Answer
Email marketing quiz

Test yourself on email marketing practices and terms with this quiz from SearchCRM.com. See how much you know about spam, opt-in email, UBE, targeted marketing with email, and much more. Quiz
8. Electronic customer support without representative interaction

Learn the response to the eighth question in SearchCRM.com's quiz on customers and call centers. Read the answer and more detailed information on customer and call center terms. Quiz Answer

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