Evaluating CRM software News
December 07, 2016
With insight from its phone call leads, Arbor Memorial was able to find out that calls accounted for 1.5 times more sales than online-based leads.
May 27, 2016
By compiling digital footprint and using predictive intelligence, software company 6Sense looks ahead, not back.
December 22, 2015
New CRM technologies such as the Internet of Things and native analytics apps piqued interest in 2015. But adoption of these technologies has yet to reach critical mass.
September 30, 2015
As Salesforce pushes its IoT Cloud, companies must be ready and willing to properly handle the massive influx of device data coming their way.
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Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content. Continue Reading
Configure, price, quote (CPQ) is software that helps companies accurately define the price of goods by accounting for a variety of variables. Continue Reading
This guide provides an at-a-glance look at Oracle, SAP, Microsoft and Salesforce.com’s user interfaces for their mobile client, Outlook integration and sales dashboards. Continue Reading
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Fully understanding what social CRM software helps you accomplish is key to choosing the best platform for you. Learn what key functions you should look for in a social CRM tool. Continue Reading
Social CRM software requires a commitment of time and money. Consider the pros and cons and ask these important questions before choosing a social CRM platform. Continue Reading
Cloud-based computing is making it easier to customize CRM applications for vertical industries -- but would a horizontal CRM app work just as well for you? Continue Reading
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Moving away from legacy CRM to cloud-based systems that can integrate big data and machine learning should be a top priority for businesses, say CRM professionals. Continue Reading
With a flurry of mergers and acquisitions in the digital marketing space of late, the question is whether the marketing acquisitions will truly augment existing platforms. Continue Reading
The capabilities brought about by predictive analytics have helped sales intelligence tools evolve. Find out how your organization can benefit from them in this podcast. Continue Reading
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Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading
Let's get straight the differences between hosted contact centers and on-premises facilities. What are the pros and cons of each model? Continue Reading
Expert Denis Pombriant explains what companies need to consider to ensure they select the best cloud CRM software for their needs. Continue Reading