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Treat customers well, but stay profitable
This excerpt from The Customer Experience Edge examines the four essentials of customer experience management, why customer engagement is important and how to put them into action. Book Excerpt
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Mobile marketing: Understanding the wireless world
Interested in learning more about mobile marketing? This chapter provides an overview of messaging, including four main messaging technologies: SMS, smart messaging, EMS and MMS. Learn how to use messaging as part of your own mobile marketing strateg... Chapter Download
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Web 2.0: Top ten buzzwords
Read the top definitions related to Web 2.0, the advanced Web that is creating a more interactive and participatory internet. Web 2.0 affects how customers relate to their businesses, and continually evolving technologies ensure that Web 2.0's implic... Top Buzzwords
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Web 2.0 and CRM quiz answers
Test yourself on Web 2.0 and social networking and how this technology is impacting CRM, with the answers to SearchCRM.com's quiz. Quiz
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The Design of Sites: Patterns for Creating Winning Web Sites
Customer-centered Web site design is no longer a luxury adopted only by forward-thinking companies with a special interest in customer satisfaction. As the cost of maintaining a customer service operation increases, the ability of Web site visitors t... Chapter Download Library
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10. A type of program that a spammer uses to find email addresses
A spambot is a program used by spammers that trolls the Internet searching for email addresses. This is the answer to the tenth question of SearchCRM.com's email marketing quiz. Quiz Answer
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Marketing Metrics -- 50+ Metrics Every Executive Should Master
Marketers today must understand their addressable markets quantitatively. It is imperative to measure new opportunities and the investment needed to realize them. Read this chapter to learn how. Chapter Download Library
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Training? We don't need no stinkin' training …
Project teams need training in order to keep their data warehousing strategy up-to-date. By ignoring this need companies could be undermining their data warehousing efforts. Commentary
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Methods for marketing success
Get expert advice on how to improve your marketing strategy in this excerpt from Chapter 4, The Measure of Marketing from High Performance Marketing by Dr. Naras Eechambadi. Chapter Download
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Mailbag: E-tail errors: What's an online store to do?
Does an e-tailer have a right to correct a pricing mistake after a shopper has checked out? Our readers share their thoughts. Letters to the Editor
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Measurement, monitoring essential to customer experience management
Learn how Coca-Cola and ING Direct expanded their customer experience management in social media approaches by measuring goals and monitoring customer feedback. News | 10 Jan 2012
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Digital marketing strategies demand deeper understanding of customer behaviors
Companies can cash in on customers’ increasing use of social and mobile channels, as long as they target their messages and don’t overstay their welcome. News | 08 Dec 2011
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Salesforce unveils Radian6 Social Marketing Cloud
Salesforce.com is continuing to deliver its social enterprise message with the unveiling of the Radian6 Social Marketing Cloud, a social marketing service that lets enterprises interact with customers. News | 30 Nov 2011
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Blog: Companies not getting social ROI -- yet
Many companies are not yet getting big payback from social CRM because they are spending most of their time monitoring their brand and competitor's activities. News | 14 Nov 2011
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QR codes: Business tool or marketing fad?
While QR codes have potential as a strategic business and marketing tool, their true business value has yet to emerge. News | 26 Oct 2011
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Social engagement tips from author Qualman
In this interview, Erik Qualman says mistakes will be made, but simple, one-to-one interactions are the key to social media engagement. News | 12 Oct 2011
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How the Red Cross averted a social media disaster
The American Red Cross took a bad tweet and turned it into a positive experience by responding quickly and staying transparent. News | 23 Jun 2011
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Kick the fear out of your social media strategy
Companies fear the worst and worry they will lose control of their brands when they go on social channels. Turns out they probably will -- but it could be the best thing that ever happens to them. News | 16 Jun 2011
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Best Buy, ING offer CRM marketing strategy tips at IBM summit
Companies need to push forward on CRM marketing initiatives and not wait for the ideal time to launch social CRM or marketing analytics programs. News | 06 May 2011
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Oracle acquires e-commerce, CRM firm ATG for $1 billion
The latest target in Oracle's buying spree provides cross-channel e-commerce technology and could be a good fit with Oracle CRM. News | 02 Nov 2010
- See More: News on Internet marketing strategy
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Virtualized storage makes prepress an express
Krug Litho Art uses virtualization to get the most out of its network, increasing speeds and feeds by about 300%. Tip
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Web site cruises out of storage stone age: Automobile retailer makes the choice between SAN and NAS
A car reseller's database management system gets a more-than-routine network inspection. Tip
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e-government
definition from WhatIs.com Tip
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State of Michigan goes online
SearchCRM spoke with Peyman Zand, Deputy Director at the e-Michigan Office, about the project. Tip
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Dow Jones turns to e-CRM
Dow Jones turns to e-CRM Tip
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The importance of a good browser
A short analysis of what makes a good browser, as browser applies to a data mart. Tip
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Creating customer portals
SearchCRM spoke with Wayne Lambert, executive VP and CIO of Shop At Home, about their CRM project. Tip
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Multimedia customer communications
Tip
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Using CEM to evaluate your Web site
Tip
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Use Your Current Experience to Find New Opportunities
Tip
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Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Answer
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Top e-survey tools
Ask the Expert
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Questions on Internet marketing programs
Ask the Expert
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E-tail vs. retail
Ask the Expert
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social media monitoring
Social media monitoring, also known as social listening, is the process of identifying communications on social channels to assess what is being said about a company, individual, competition, product or brand. Definition
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greenwashing
Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. (Continued...) Word
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Twitter, chat and text messaging abbreviations
Chat abbreviations are commonly used in e-mail, online chatting, online discussion forum postings, instant messaging, and in text messaging (SMS). This comprehensive list will help you navigate the jargon, slang and unfamiliar acronyms. Word
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ContextAds
ContextAds is a targeted advertising program designed for the Linden Lab Second Life virtual community... (Continued) Word
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contextual marketing
Contextual marketing is an online marketing model in which people are served with targeted advertising based on their current page or recent browsing behavior... (Continued) Word
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geotargeting
Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can constitute a niche market... Word
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Google bomb
A Google bomb is an attempt to bias a search result on Google by increasing a Web page's PageRank. ...(Continued) Word
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astroturfing (astroturf marketing)
Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. ... (Continued) Word
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readerboard
A readerboard is a visual display board that conveys information about a wide variety of subjects, including advertising for products or services, travel, news or event information. Word
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Shoshkele
Word
- See More: Definitions on Internet marketing strategy
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Social media for B2Bs finds engaged, focused customers
Listen as social media expert Paul Gillin offers tips for using social media in B2B settings. Podcast
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Hard Rock shares its customer service, social tips
Hard Rock, staffs its customer service department with just three people, who still manage to respond to up to 30,000 customer inquiries a month. Video
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Social media for B2Bs finds engaged, focused customers
Listen as social media expert Paul Gillin offers tips for using social media in B2B settings. Podcast
-
Treat customers well, but stay profitable
This excerpt from The Customer Experience Edge examines the four essentials of customer experience management, why customer engagement is important and how to put them into action. Book Excerpt
-
Measurement, monitoring essential to customer experience management
Learn how Coca-Cola and ING Direct expanded their customer experience management in social media approaches by measuring goals and monitoring customer feedback. News
-
Digital marketing strategies demand deeper understanding of customer behaviors
Companies can cash in on customers’ increasing use of social and mobile channels, as long as they target their messages and don’t overstay their welcome. News
-
Salesforce unveils Radian6 Social Marketing Cloud
Salesforce.com is continuing to deliver its social enterprise message with the unveiling of the Radian6 Social Marketing Cloud, a social marketing service that lets enterprises interact with customers. News
-
Blog: Companies not getting social ROI -- yet
Many companies are not yet getting big payback from social CRM because they are spending most of their time monitoring their brand and competitor's activities. News
-
QR codes: Business tool or marketing fad?
While QR codes have potential as a strategic business and marketing tool, their true business value has yet to emerge. News
-
Social engagement tips from author Qualman
In this interview, Erik Qualman says mistakes will be made, but simple, one-to-one interactions are the key to social media engagement. News
-
social media monitoring
Social media monitoring, also known as social listening, is the process of identifying communications on social channels to assess what is being said about a company, individual, competition, product or brand. Definition
-
Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Answer
- See More: All on Internet marketing strategy
About Internet marketing strategy
Get Internet marketing advice and resources in this topic section. Learn how to develop an Internet marketing strategy and manage Internet marketing campaigns through technology. Read the latest online marketing news headlines and get tips and advice on strategic Internet marketing from industry experts. Learn key marketing metrics and get Web marketing definitions and Internet marketing buzzwords. Browse our Marketing Strategy All-in-One Guide for comprehensive Internet marketing resources like case studies, expert advice and industry reports. Find out how online marketers are tapping into social networks to build customer loaytly and boost sales.