Internet marketing strategy News
November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
May 27, 2016
By compiling digital footprint and using predictive intelligence, software company 6Sense looks ahead, not back.
March 31, 2016
A PwC expert says customers expect more and more from their digital interactions with companies. But marketing methods like customer personalization haven't caught up.
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Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer. Continue Reading
Predictive personalization is the effort and ability to predict the actions of users, based on their previous behaviors online. Continue Reading
Viral content is material, such as an article, an image or a video that spreads rapidly online through website links and social sharing. Continue Reading
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Gone are the days when reps wade through white noise to find prospective buyers. Lattice identifies buying signals and customers. Continue Reading
If you're buying an enterprise marketing automation platform, which features are must-haves? We look at five key areas, including multichannel marketing, lead management and more. Continue Reading
Has your company's needs outpaced the abilities of your marketing platform? It may be time to make the jump to the Salesforce Marketing Cloud. Here's what to consider. Continue Reading
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By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading
As customer data volumes grow, more marketers rely on predictive analytics software to zero in on their highest value customers, and it's working -- in spades. Continue Reading
Using data for context marketing can help target new prospects and retain existing customers. But companies have to travel the line between effective and intrusive. Continue Reading
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A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading
Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
Companies tend to focus on the events leading up to a sale. But research suggests that post-sale interaction is key for long-term relationships. Continue Reading