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Internet marketing strategy News
October 30, 2014
Pegasystems mixes newly acquired technology into app; Act integrates sales automation, marketing into new version; Criteo expands marketing capabilities.
August 01, 2014
After buying a majority stake in Komfo, CEM platform provider Sitecore has launched Sitecore Social, a social media marketing suite that allows marketers to publish content on those channels; and other CRM news.
May 12, 2014
BlabPredicts forecasts Web conversation up to 72 hours in advance; Genesys teams up with Zendesk for multichannel customer service and other CRM news.
March 07, 2013
Data management platform Crowd Control puts more analytics power into the hands of digital marketers and media buyers.
Internet marketing strategy Get Started
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Multichannel marketing is the practice of businesses interacting with their customers through many different channels, meeting customers on the platforms that they prefer to use. Continue Reading
Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Continue Reading
An advertorial is a digital or print article that appears neutral but is sponsored content to promote a product or service. Continue Reading
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The Internet of Things, the data lake and the "age of the customer" stole headlines this year. TechTarget editors explain why in this BizApps Today episode. Continue Reading
Companies need to stop treating mobile marketing as an afterthought in their overall marketing strategies. Continue Reading
Get the right tools and strategies to make social customer engagement work for your organization, big or small. It's easier than you think. Continue Reading
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Eloqua will make you a better marketer not only through its software, but it's network of customers constantly educate eachotherPowered by IT Central Station
Valuable Features: E10 is a slick easy to use tool that is also robust for those automation experts. Our event manager is up almost up to speed...Continue Reading
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Valuable Features: Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects. HUGE ROI!...Continue Reading
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There is much hype around the “inbound marketing process” and a product called Hubspot. I wanted to find out how effective it was and what type...Continue Reading
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When it comes to social marketing strategy, what matters most is that you have one. Lena J. Weiner examines the best tips for formulating one. Continue Reading
Consultant and former DJ Dayna Steele explains key steps to take to ensure social CRM success. Continue Reading
Former Houston DJ Dayna Steele wants you to know that customer engagement has more to do with rock n' roll than you might think. Continue Reading
Problem Solve Internet marketing strategy Issues
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Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Krug Litho Art uses virtualization to get the most out of its network, increasing speeds and feeds by about 300%. Continue Reading
A car reseller's database management system gets a more-than-routine network inspection. Continue Reading