Internet marketing strategy

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  • location-based marketing (LBM)

    Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business.  

  • bait and switch

    Bait and switch is a fraudulent practice in which a seller advertises a special deal but makes only a very small number of the items available for purchase. When a customer tries, unsuccessfully, to buy the item that was advertised, the seller tries ... 

  • fourth wall

    The fourth wall is a conceptual barrier between those presenting some kind of a communication and those receiving it. The term originated in the theater, where it refers to the imaginary wall at the front of the stage that separates the audience from... 

  • disinformation

    Disinformation is a type of untrue communication that is purposefully spread and represented as truth to elicit some response that serves the perpetrator's purpose. The term contrasts with misinformation, which is also false but presented as truth be... 

  • sock puppet marketing

    Sock puppet marketing is the use of a false identity to artificially stimulate demand for a product, brand or service. The false identity is known as a sock puppet. 

  • sock puppet

    A sock puppet, in the context of online communications, is a fake identity created to promote someone or something through blogs, wikis, forums or social networking sites such as Facebook or Twitter. Sock puppets are often created to improve the stat... 

  • Internet shill

    An Internet shill is someone who promotes something or someone online for pay without divulging that they are associated with the entity they shill for. A shill might create a Facebook or Twitter account, set up a blog or simply comment through these... 

  • gaming the system

    Gaming the system is manipulation or exploitation of the rules designed to govern a given system in an attempt to gain an advantage over other users. For example, black hat SEO methods such as keyword stuffing and spamdexing are an attempt to game th... 

  • white hat SEO

    White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trick... 

  • black hat SEO

    Black hat SEO is a type of unscrupulous search engine optimization tactic used to raise a website's search engine results page (SERP) ranking illegitimately or lower the ranking of a competitor's site. Various black hat SEO methods exist, including s... 

  • See more Definitions on Internet marketing strategy
  • location-based marketing (LBM)

    Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business.  

  • bait and switch

    Bait and switch is a fraudulent practice in which a seller advertises a special deal but makes only a very small number of the items available for purchase. When a customer tries, unsuccessfully, to buy the item that was advertised, the seller tries ... 

  • fourth wall

    The fourth wall is a conceptual barrier between those presenting some kind of a communication and those receiving it. The term originated in the theater, where it refers to the imaginary wall at the front of the stage that separates the audience from... 

  • disinformation

    Disinformation is a type of untrue communication that is purposefully spread and represented as truth to elicit some response that serves the perpetrator's purpose. The term contrasts with misinformation, which is also false but presented as truth be... 

  • sock puppet marketing

    Sock puppet marketing is the use of a false identity to artificially stimulate demand for a product, brand or service. The false identity is known as a sock puppet. 

  • sock puppet

    A sock puppet, in the context of online communications, is a fake identity created to promote someone or something through blogs, wikis, forums or social networking sites such as Facebook or Twitter. Sock puppets are often created to improve the stat... 

  • Internet shill

    An Internet shill is someone who promotes something or someone online for pay without divulging that they are associated with the entity they shill for. A shill might create a Facebook or Twitter account, set up a blog or simply comment through these... 

  • gaming the system

    Gaming the system is manipulation or exploitation of the rules designed to govern a given system in an attempt to gain an advantage over other users. For example, black hat SEO methods such as keyword stuffing and spamdexing are an attempt to game th... 

  • white hat SEO

    White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trick... 

  • black hat SEO

    Black hat SEO is a type of unscrupulous search engine optimization tactic used to raise a website's search engine results page (SERP) ranking illegitimately or lower the ranking of a competitor's site. Various black hat SEO methods exist, including s... 

  • See more All on Internet marketing strategy
About Internet marketing strategy

Get Internet marketing advice and resources in this topic section. Learn how to develop an Internet marketing strategy and manage Internet marketing campaigns through technology. Read the latest online marketing news headlines and get tips and advice on strategic Internet marketing from industry experts. Learn key marketing metrics and get Web marketing definitions and Internet marketing buzzwords. Browse our Marketing Strategy All-in-One Guide for comprehensive Internet marketing resources like case studies, expert advice and industry reports. Find out how online marketers are tapping into social networks to build customer loaytly and boost sales.