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Internet marketing strategy News
October 30, 2014
Pegasystems mixes newly acquired technology into app; Act integrates sales automation, marketing into new version; Criteo expands marketing capabilities.
August 01, 2014
After buying a majority stake in Komfo, CEM platform provider Sitecore has launched Sitecore Social, a social media marketing suite that allows marketers to publish content on those channels; and other CRM news.
May 12, 2014
BlabPredicts forecasts Web conversation up to 72 hours in advance; Genesys teams up with Zendesk for multichannel customer service and other CRM news.
March 07, 2013
Data management platform Crowd Control puts more analytics power into the hands of digital marketers and media buyers.
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An advertorial is a digital or print article that appears neutral but is sponsored content to promote a product or service. Continue Reading
Font psychology is the deliberate use of particular styles and sizes of characters to produce a desired effect in the viewer. A font is a set of printable or displayable text characters in a specific style and size. The type design for a set of ... Continue Reading
Opt-out communications are messages sent for marketing, promotion or fundraising that include an option for the recipient to be removed from any future messages. The term was originally applied mostly to email messages but applies to any kind of ... Continue Reading
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Get the right tools and strategies to make social customer engagement work for your organization, big or small. It's easier than you think. Continue Reading
When it comes to social marketing strategy, what matters most is that you have one. Lena J. Weiner examines the best tips for formulating one. Continue Reading
A lead generation company is using call-routing software to reach out to Spanish-speaking consumers seeking insurance. Continue Reading
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Consultant and former DJ Dayna Steele explains key steps to take to ensure social CRM success. Continue Reading
Former Houston DJ Dayna Steele wants you to know that customer engagement has more to do with rock n' roll than you might think. Continue Reading
Companies building CRM strategies can learn from how Major League Baseball uses social media to connect with fans. Continue Reading
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Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Krug Litho Art uses virtualization to get the most out of its network, increasing speeds and feeds by about 300%. Continue Reading
A car reseller's database management system gets a more-than-routine network inspection. Continue Reading