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Internet marketing strategy News
October 30, 2014
Pegasystems mixes newly acquired technology into app; Act integrates sales automation, marketing into new version; Criteo expands marketing capabilities.
August 01, 2014
After buying a majority stake in Komfo, CEM platform provider Sitecore has launched Sitecore Social, a social media marketing suite that allows marketers to publish content on those channels; and other CRM news.
May 12, 2014
BlabPredicts forecasts Web conversation up to 72 hours in advance; Genesys teams up with Zendesk for multichannel customer service and other CRM news.
March 07, 2013
Data management platform Crowd Control puts more analytics power into the hands of digital marketers and media buyers.
Internet marketing strategy Get Started
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Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Continue Reading
An advertorial is a digital or print article that appears neutral but is sponsored content to promote a product or service. Continue Reading
Font psychology is the deliberate use of particular styles and sizes of characters to produce a desired effect in the viewer. A font is a set of printable or displayable text characters in a specific style and size. The type design for a set of ... Continue Reading
Evaluate Internet marketing strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
The Internet of Things, the data lake and the "age of the customer" stole headlines this year. TechTarget editors explain why in this BizApps Today episode. Continue Reading
Companies need to stop treating mobile marketing as an afterthought in their overall marketing strategies. Continue Reading
Get the right tools and strategies to make social customer engagement work for your organization, big or small. It's easier than you think. Continue Reading
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Eloqua will make you a better marketer not only through its software, but it's network of customers constantly educate eachotherPowered by IT Central Station
Valuable Features: E10 is a slick easy to use tool that is also robust for those automation experts. Our event manager is up almost up to speed...Continue Reading
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Valuable Features: Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects. HUGE ROI!...Continue Reading
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Improvements to My Organization: Act-On is simple to use and it makes campaign development a breeze. It allows my small marketing department to...Continue Reading
Manage Internet marketing strategy
Learn to apply best practices and optimize your operations.
When it comes to social marketing strategy, what matters most is that you have one. Lena J. Weiner examines the best tips for formulating one. Continue Reading
Consultant and former DJ Dayna Steele explains key steps to take to ensure social CRM success. Continue Reading
Former Houston DJ Dayna Steele wants you to know that customer engagement has more to do with rock n' roll than you might think. Continue Reading
Problem Solve Internet marketing strategy Issues
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Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Continue Reading
Krug Litho Art uses virtualization to get the most out of its network, increasing speeds and feeds by about 300%. Continue Reading
A car reseller's database management system gets a more-than-routine network inspection. Continue Reading