Internet marketing strategy

Get Internet marketing advice and resources in this topic section. Learn how to develop an Internet marketing strategy and manage Internet marketing campaigns through technology. Read the latest online marketing news headlines and get tips and advice on strategic Internet marketing from industry experts. Learn key marketing metrics and get Web marketing definitions and Internet marketing buzzwords. Browse our Marketing Strategy All-in-One Guide for comprehensive Internet marketing resources like case studies, expert advice and industry reports. Find out how online marketers are tapping into social networks to build customer loaytly and boost sales.

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  • greenwashing 19 Sep 2007

    Word - Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. (Continued...)

  • ContextAds 28 Jun 2007

    Word - ContextAds is a targeted advertising program designed for the Linden Lab Second Life virtual community... (Continued)

  • contextual marketing 25 Apr 2007

    Word - Contextual marketing is an online marketing model in which people are served with targeted advertising based on their current page or recent browsing behavior... (Continued)

  • geotargeting 01 Feb 2007

    Word - Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can constitute a niche market for...

  • Google bomb 31 Oct 2006

    Word - A Google bomb is an attempt to bias a search result on Google by increasing a Web page's PageRank. ...(Continued)

  • astroturfing 19 Oct 2006

    Word - Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. ... (Continued)

  • readerboard 21 Aug 2006

    Word - A readerboard is a visual display board that conveys information about a wide variety of subjects, including advertising for products or services, travel, news or event information.

  • Digital Signage 07 Jul 2006

    Word - Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes... (Continued)

  • automatic callback 06 Jul 2006

    Word - Automatic callback is a telephone system feature that permits a caller who gets a busy signal to instruct the system to establish the connection when the line becomes available... (Continued)

  • Shoshkele 27 Sep 2004

    Word

See also -Topics Related to Internet marketing:

Customer loyalty, Email marketing, Marketing automation technology, Campaign management, Management strategies