Internet marketing strategy

Column - In his first article evaluating the marketing side of social CRM, Allen Bonde offers up some definitions and a framework for discussion.

Column - In his first column for SearchCRM.com on trends in social CRM, Paul Greenberg examines the emergence of vertical communities, including Lane Bryant and the National Comprehensive Cancer Network.

Article - Like many organizations, Xerox is working to establish a social media monitoring program. A new wave of software and services is emerging to fill that need.

Article - The emergence of Web 2.0 and social networks has left many wondering who should take responsibility for the new channel.

Article - Most marketers are not monitoring online message boards and communities and are failing to measure the customer experience, a CMO Council survey finds.

Article - While some Web 2.0 technology may face adoption challenges in the coming year, Kingston Technology says customer product reviews have quickly improved conversion rates.

Article - With Web 2.0 ROI examples difficult to come by and organizations cautious about spending in a recession, companies must carefully evaluate projects.

Article - As more and more users access websites via mobile devices, marketers and Web designers need to adjust their metrics and analysis.

Article - nGenera, a social networking and collaboration tool vendor, has acquired Talisma and its customer service suite.

Article - A recent Valentine's Day promotion from Petco.com that centered on customer reviews paid off with increased conversion, higher spending and an involved community.