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Marketing automation technology News
October 13, 2017
The focus at the recent HubSpot conference turned to the marketing potential of AI-powered chatbots engaging customers. This Pipeline Podcast looks back at Inbound.
October 05, 2017
SearchCRM talks with ChiefMarTec co-founder Scott Brinker about the growing tech landscape, tips for controlling a martech stack and his new role at HubSpot.
September 08, 2017
The first of several planned 'joint solutions' expands Adobe Sign into Office 365; Microsoft Teams integrates with Adobe Creative Cloud; Adobe Stock to speed reviews and approvals.
June 07, 2017
As Trump negates regulations against mining of customer data, consumers are mixed when it comes to trusting AI to act on those insights, Pegasystems research shows.
Marketing automation technology Get Started
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It could take a lot of programming and maintenance to tailor a CRM system to a B2B or B2C company's market, customer base and seasonal swings. New CRM AI options are changing all that. Continue Reading
Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading
Proximity marketing, sometimes referred to as hyperlocal marketing, is the wireless delivery of promotional material to mobile users in a specific location. Continue Reading
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Not all of travel club Secret Escapes' members want to see all 140 last-minute sales it runs every week. AI marketing personalization tool Jetlore helps prevent over-messaging. Continue Reading
Integration software has become a necessary tool for companies that use cloud-based software. Continue Reading
With nearly 7,000 martech tools available, narrowing the choices to the few apps you need for marketing automation can be daunting. Here's advice from the pros. Continue Reading
Manage Marketing automation technology
Learn to apply best practices and optimize your operations.
The marketing technology field has exploded, as have ways to organize a martech stack. This episode of the Pipeline podcast recaps highlights from the MarTech Conference. Continue Reading
Integrating AI technologies into CRM platforms is beginning to pay off for sales teams as they start to see the benefits of predictive lead scoring. Continue Reading
Every startup's worst nightmare happened to HubSpot when 'Disrupted' hit shelves last year. The company put its own marketing tactics to the test and, by all accounts, it worked. Continue Reading
Problem Solve Marketing automation technology Issues
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After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives. Continue Reading
Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
To succeed in today’s retail market, organizations need to really understand their consumers -- their buying habits, their interactions and their desires. So they’ve turned to new developments such as marketing automation systems and beacon ... Continue Reading