Marketing automation technology News
March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
February 27, 2017
Longtime CMO Dave Karel of Clari answers questions about the changing landscape of marketing and the role of the CMO.
January 24, 2017
Automation and notification processes are increasingly being left to chatbots, providing employees with clearer project updates and leading to less monotony.
November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
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An ad exchange is a software-based automated marketplace that allows publishers to sell their ad inventory and advertisers to bid on and purchase the inventory in real time. Continue Reading
A broker is someone or something that acts as an intermediary third party, managing transactions between two other entities. Continue Reading
A demand-side platform (DSP) is software that allows an advertiser to buy inventory from ad exchanges and manage advertising campaigns. Continue Reading
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With the recent emergence of e-commerce technologies like Amazon Go and Commerce Cloud, customer experience has greater potential, but it also poses security issues. Continue Reading
New software alone probably won't help your organization address its marketing woes. You're going to need to develop a marketing software strategy. Continue Reading
Demandbase integrates data from multiple sources and enlists artificial intelligence to help companies identify the highest-value sales opportunities. Continue Reading
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For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach. Continue Reading
As the demand for a more personalized customer experience grows, companies are scrambling to adapt. Follow these four tips to succeed with customer engagement. Continue Reading
Account-based marketing has been successful in boosting sales and helping marketers personalize messaging, but it requires alignment between departments that is often lacking. Continue Reading
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To succeed in today’s retail market, organizations need to really understand their consumers -- their buying habits, their interactions and their desires. So they’ve turned to new developments such as marketing automation systems and beacon ... Continue Reading
Location-based technologies like personalization are yielding valuable consumer data, but companies need to be careful stewards of the information. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ... Continue Reading