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Marketing automation technology News
September 08, 2017
The first of several planned 'joint solutions' expands Adobe Sign into Office 365; Microsoft Teams integrates with Adobe Creative Cloud; Adobe Stock to speed reviews and approvals.
June 07, 2017
As Trump negates regulations against mining of customer data, consumers are mixed when it comes to trusting AI to act on those insights, Pegasystems research shows.
May 18, 2017
There are about 5,000 vendors in the marketing technology space, but you may need only about three for a complete martech stack. Here's how to choose the right ones.
March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
Marketing automation technology Get Started
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Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading
Proximity marketing, sometimes referred to as hyperlocal marketing, is the wireless delivery of promotional material to mobile users in a specific location. Continue Reading
Programmatic marketing is best defined in two parts. In this case, 'programmatic' refers to a non-human decision-making process that can be initiated in real time. Continue Reading
Evaluate Marketing automation technology Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
With nearly 7,000 martech tools available, narrowing the choices to the few apps you need for marketing automation can be daunting. Here's advice from the pros. Continue Reading
New AI platforms have given life to chatbots that decipher customer intents so well, chances are you've carried on an email conversation with one and were never the wiser. Continue Reading
With the recent emergence of e-commerce technologies like Amazon Go and Commerce Cloud, customer experience has greater potential, but it also poses security issues. Continue Reading
Manage Marketing automation technology
Learn to apply best practices and optimize your operations.
'Alt-right' groups put to the test marketing and CRM cloud vendors that promote employee diversity and forbid users from hosting hateful or offensive content on their platforms. Continue Reading
Find out how enterprises can use CRM data to move from customer journeys toward AI marketing and engagement strategies. Continue Reading
Finding the right balance between marketing automation tools and personnel can be tricky, especially with so many options popping up. Here's how to do it correctly. Continue Reading
Problem Solve Marketing automation technology Issues
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To succeed in today’s retail market, organizations need to really understand their consumers -- their buying habits, their interactions and their desires. So they’ve turned to new developments such as marketing automation systems and beacon ... Continue Reading
Location-based technologies like personalization are yielding valuable consumer data, but companies need to be careful stewards of the information. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ... Continue Reading