New & Notable
Marketing automation technology News
September 05, 2014
New lead generation tools use gamification and analytics to create competition and boost revenue among sales teams.
July 07, 2014
Marketing software company Integrate announced it will join Marketo's LaunchPoint Ecosystem; other CRM news.
November 22, 2013
A conference attendee calls Salesforce1 'the big deal' after the opening keynote at Dreamforce 13, and talks marketing automation in the cloud.
October 19, 2012
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
Marketing automation technology Get Started
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Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business. Continue Reading
In 2014, we can expect that CRM governance, risk and compliance will heat up, predicts an expert. Continue Reading
Social media and analytics have changed customer expectations for deeper relationships with vendors. Salesforce lead generation is up to the task. Continue Reading
Evaluate Marketing automation technology Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
New lead generation software helps companies sift through mountains of so-so sales prospects -- and tighten the grip on existing customers. Continue Reading
Perhaps no two words have more of an effect on business today than "customer experience." Consumers have a wealth of options for buying products and services -- and they're not shy about letting the social media sphere know when they’re not happy. ... Continue Reading
CRM platform buyers have a range of options. This tip outlines some considerations if you're buying or upgrading a CRM system. Continue Reading
Manage Marketing automation technology
Learn to apply best practices and optimize your operations.
Marketing automation can alienate or anger customers if data is poorly integrated between marketing automation systems and other tools, such as CRM software. Continue Reading
Marketing and sales departments need a consistent way to share knowledge, so marketing automation and CRM systems need to enable knowledge exchange. Continue Reading
At George Street Photo & Video, President Michelle Mantel uses Salesforce to streamline formerly manual processes and make nuptials less stressful. Continue Reading
Problem Solve Marketing automation technology Issues
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While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading
Healthcare marketing firm PDI Inc. is using Informatica Cloud to integrate Salesforce.com data with on-premises systems. Continue Reading