Marketing automation technology

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  • ad exchange

    An ad exchange is a software-based automated marketplace that allows publishers to sell their ad inventory and advertisers to bid on and purchase the inventory in real time. Continue Reading

  • broker

    A broker is someone or something that acts as an intermediary third party, managing transactions between two other entities. Continue Reading

  • demand-side platform (DSP)

    A demand-side platform (DSP) is software that allows an advertiser to buy inventory from ad exchanges and manage advertising campaigns. Continue Reading

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