New & Notable
Marketing automation technology News
November 13, 2014
Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.
September 05, 2014
New lead generation tools use gamification and analytics to create competition and boost revenue among sales teams.
July 07, 2014
Marketing software company Integrate announced it will join Marketo's LaunchPoint Ecosystem; other CRM news.
November 22, 2013
A conference attendee calls Salesforce1 'the big deal' after the opening keynote at Dreamforce 13, and talks marketing automation in the cloud.
Marketing automation technology Get Started
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Companies trying to hone their marketing strategies shouldn't choose between inbound and outbound marketing strategies. They need both. Continue Reading
Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business. Continue Reading
In 2014, we can expect that CRM governance, risk and compliance will heat up, predicts an expert. Continue Reading
Evaluate Marketing automation technology Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
New lead generation software helps companies sift through mountains of so-so sales prospects -- and tighten the grip on existing customers. Continue Reading
Perhaps no two words have more of an effect on business today than "customer experience." Consumers have a wealth of options for buying products and services -- and they're not shy about letting the social media sphere know when they’re not happy. ... Continue Reading
CRM platform buyers have a range of options. This tip outlines some considerations if you're buying or upgrading a CRM system. Continue Reading
Product ReviewsPowered by IT Central Station
Eloqua will make you a better marketer not only through its software, but it's network of customers constantly educate eachotherPowered by IT Central Station
Valuable Features: E10 is a slick easy to use tool that is also robust for those automation experts. Our event manager is up almost up to speed...Continue Reading
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Valuable Features: Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects. HUGE ROI!...Continue Reading
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Improvements To Organization: Act-On is simple to use and it makes campaign development a breeze. It allows my small marketing department to...Continue Reading
Manage Marketing automation technology
Learn to apply best practices and optimize your operations.
With lead generation software available, there's no excuse for sending lame leads to sales. But lead gen needs sales and marketing on the same page. Continue Reading
Many factors contribute to customer experience. Continue Reading
Marketing automation can alienate or anger customers if data is poorly integrated between marketing automation systems and other tools, such as CRM software. Continue Reading
Problem Solve Marketing automation technology Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading
Social media and analytics have changed customer expectations for deeper relationships with vendors. Salesforce lead generation is up to the task. Continue Reading