Marketing automation technology

Email Alerts

Register now to receive news, tips and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
  • Tips for successfully leveraging marketing automation technology

    Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Learn how to successfully l... 

  • location-based marketing (LBM)

    Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business.  

  • socialbot

    A socialbot is a software program that simulates human behavior in automated interactions on social network sites such as Facebook and Twitter. As a rule, socialbots are designed to pass the Turing test: They're sophisticated enough to fool other use... 

  • Twitterbot

    A Twitterbot (sometimes spelled "Twitter bot") is a software program that posts automated tweets on Twitter. There are many different types of Twitterbots specialized for various purposes. Depending on the purpose, Twitterbots can be useful, informat... 

  • autoblog

    An autoblog is a blog with content that is automatically gathered and compiled from RSS feeds. Autoblogging software does most of the work. The blog owner may not do much beyond selecting RSS feeds, determining schedules and selecting a few options. 

  • marketing automation

    Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. 

  • Quiz: Artificial Intelligence

    The empires of the future are the empires of the mind. 

About Marketing automation technology

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.