Marketing automation technology

Marketing automation technology News

  • January 13, 2015 13 Jan'15

    Adobe Campaign pushes consumer personalization further

    Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.

  • January 12, 2015 12 Jan'15

    Customer personalization now part of closing the deal

    Companies want to use data to personalize customer interaction and boost sales. But data silos have left some adrift.

  • December 15, 2014 15 Dec'14

    Ignore customer data quality at your peril

    Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...

  • November 13, 2014 13 Nov'14

    Marketers: It's time to own the sales funnel

    Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.

View All News

Marketing automation technology Get Started

Bring yourself up to speed with our introductory content

View All Get Started

Evaluate Marketing automation technology Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Product Reviews

Powered by IT Central Station View All Evaluate

Manage Marketing automation technology

Learn to apply best practices and optimize your operations.

View All Manage

Problem Solve Marketing automation technology Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

View All Problem Solve