CRM / Call Center Topics:
Marketing automation technology
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
News:
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Marketers not seeing big budget cuts, survey says
17 Mar 2009
Article - Senior marketers report that they're not being forced to cut budgets significantly, but they are being asked for more demand gen and are spending less on advertising.
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Can a recession reshape MRM, marketing habits?
16 Jan 2009
Article - Marketing departments are feeling the pinch of the recession. It may be just the push many need to start justifying their spend.
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Gartner enterprise marketing management rankings show room for growth
10 Jul 2008
Article - Gartner's Magic Quadrant for Enterprise Marketing Management lists no leaders and no challengers, a reflection of an emerging market.
Expert Technical Advice:
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SAP's marketing on-demand features vs. Oracle's marketing automation software
Ask the Expert - SearchCRM.com's expert discusses SAP's new marketing on-demand features and provides a handy table comparing SAP's and Oracle's marketing on-demand solutions.
VIEW ALL Expert Technical Advice ON Marketing automation technology
Reference & Learning:
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SAP CRM overview: Marketing campaign software
Chapter Download - SAP CRM marketing software is made up of eight components that help the user create, manage and track complex marketing campaigns. This chapter from "Discover SAP CRM" discusses all eight components in detail.
VIEW ALL Reference & Learning ON Marketing automation technology
Definitions:
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contextual marketing
25 Apr 2007
Word - Contextual marketing is an online marketing model in which people are served with targeted advertising based on their current page or recent browsing behavior... (Continued)
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bid for placement
26 Aug 2004
Word
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marketing automation
02 Feb 2004
Word
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