Marketing automation technology

Marketing automation technology News

  • January 13, 2015 13 Jan'15

    Adobe Campaign pushes consumer personalization further

    Adobe Campaign, the marketing automation tool in the Adobe Marketing Cloud suite, enables companies to use customer data to tailor marketing efforts.

  • January 12, 2015 12 Jan'15

    Customer personalization now part of closing the deal

    Companies want to use data to personalize customer interaction and boost sales. But data silos have left some adrift.

  • December 15, 2014 15 Dec'14

    Ignore customer data quality at your peril

    Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're ...

  • November 13, 2014 13 Nov'14

    Marketers: It's time to own the sales funnel

    Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.

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