Email Alerts
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Tips for successfully leveraging marketing automation technology
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Learn how to successfully l... E-Book
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SAP CRM overview: Marketing campaign software
SAP CRM marketing software is made up of eight components that help the user create, manage and track complex marketing campaigns. This chapter from "Discover SAP CRM" discusses all eight components in detail. Chapter Download
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Salesforce, Microsoft announce major marketing software deals
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot. News | 19 Oct 2012
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Salesforce.com tackles social marketing with Marketing Cloud
Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud. Conference Coverage | 21 Sep 2012
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CRM trends for 2012: Let us know what you think
Participate in SearchCRM's 2012 reader survey and help the editors write articles and create online resources that are targeted to your CRM needs. Reader Survey | 21 May 2012
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Marketing firm uses Informatica Cloud to integrate Salesforce.com data
Healthcare marketing firm PDI Inc. is using Informatica Cloud to integrate Salesforce.com data with on-premises systems. Case Study | 26 Mar 2012
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Social engagement tips from author Qualman
In this interview, Erik Qualman says mistakes will be made, but simple, one-to-one interactions are the key to social media engagement. News | 12 Oct 2011
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Sony Ericsson selects Oracle Siebel software for marketing operations
Oracle's Fusion Applications were eclipsed for a moment when Sony Ericsson picked Oracle’s Siebel CRM marketing software for a global rollout. News | 29 Apr 2011
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CRM expert predictions for 2011
SearchCRM.com experts forecast what's in store for 2011 and the evolution of social CRM, mobile and the customer experience is something they can agree on. News | 03 Jan 2011
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Teradata to buy Aprimo for $525 million
Teradata is acquiring Aprimo and its marketing automation suite bringing one more database player into marketing and CRM software. Blog | 22 Dec 2010
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Navigating the marketing automation software market must still focus on the customer
Marketing automation can help a department, with information housed in a central location, but it's a complicated technology. News | 08 Sep 2010
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Start the business case for marketing automation with savings, but complement it with revenue
A compelling business case for marketing automation software starts with savings and efficiencies but should also show revenue potential. News | 08 Sep 2010
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customer interaction center
definition from WhatIs.com Tip
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Understanding the customer
IDEC was looking for ways to understand the end customer and to improve customer service Tip
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Upgrading a call center in 90 days
SearchCRM spoke with Tim Crawford, Senior VP and CIO at Total Information Services Inc., about their CRM project. Tip
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Marketing Automation Primer
Marketing Automation Primer Tip
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Who are your customers?
Tip
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Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Answer
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autoblog
An autoblog is a blog with content that is automatically gathered and compiled from RSS feeds. Autoblogging software does most of the work. The blog owner may not do much beyond selecting RSS feeds, determining schedules and selecting a few options. Definition
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marketing automation
Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. Definition
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Quiz: Artificial Intelligence
The empires of the future are the empires of the mind. Quiz
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autoblog
An autoblog is a blog with content that is automatically gathered and compiled from RSS feeds. Autoblogging software does most of the work. The blog owner may not do much beyond selecting RSS feeds, determining schedules and selecting a few options. Definition
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Salesforce, Microsoft announce major marketing software deals
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot. News
-
Salesforce.com tackles social marketing with Marketing Cloud
Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud. Conference Coverage
-
CRM trends for 2012: Let us know what you think
Participate in SearchCRM's 2012 reader survey and help the editors write articles and create online resources that are targeted to your CRM needs. Reader Survey
-
Marketing firm uses Informatica Cloud to integrate Salesforce.com data
Healthcare marketing firm PDI Inc. is using Informatica Cloud to integrate Salesforce.com data with on-premises systems. Case Study
-
Social engagement tips from author Qualman
In this interview, Erik Qualman says mistakes will be made, but simple, one-to-one interactions are the key to social media engagement. News
-
Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Answer
-
Sony Ericsson selects Oracle Siebel software for marketing operations
Oracle's Fusion Applications were eclipsed for a moment when Sony Ericsson picked Oracle’s Siebel CRM marketing software for a global rollout. News
-
CRM expert predictions for 2011
SearchCRM.com experts forecast what's in store for 2011 and the evolution of social CRM, mobile and the customer experience is something they can agree on. News
-
Teradata to buy Aprimo for $525 million
Teradata is acquiring Aprimo and its marketing automation suite bringing one more database player into marketing and CRM software. Blog
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About Marketing automation technology
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.