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Teradata to buy Aprimo for $525 million
Teradata is acquiring Aprimo and its marketing automation suite bringing one more database player into marketing and CRM software. Blog
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Navigating the marketing automation software market must still focus on the customer
Marketing automation can help a department, with information housed in a central location, but it's a complicated technology. News
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Start the business case for marketing automation with savings, but complement it with revenue
A compelling business case for marketing automation software starts with savings and efficiencies but should also show revenue potential. News
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Marketing automation benefits can extend beyond automation and tracking
Marketing automation provides three core benefits and can extend into other areas of the business. News
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Ten best practices for implementing marketing automation software
Like any software implementation, marketing automation poses risk. These 10 tips can help you avoid failure. News
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Is IBM delving deeper in to CRM?
For years, IBM has worked around the periphery of CRM. With its acquisition of Unica that may have changed. Blog
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IBM buys Unica, gets into marketing automation
Big Blue is digging deeper into the CRM market with the acquisition of Unica for $480 million, building on its Coremetrics and Sterling Commerce deals. News
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Tips for successfully leveraging marketing automation technology
Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Learn how to successfully l... E-Book
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How on-demand technology is changing marketing
How can you use marketing automation software rather than face time to close more deals? Columnist Denis Pombriant explains how marketing on-demand technology could change the industry. News
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Gartner: Now is the time to buy marketing resource management (MRM) software
Marketing budgets were hit hard by the recession, but buying MRM now can lead to quick returns and position organizations to move quickly when the economy recovers, Gartner said. Article