Marketing automation technology

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  • Unica snaps up MarketSoft

    The marketing technology vendor will add MarketSoft's event detection and lead management system to its campaign management tools.  Article

  • Aprimo buys DoubleClick marketing units

    DoubleClick continues to be sold off as marketing technology vendor Aprimo scoops up the SmartPath and Ensemble products.  Article

  • Don't be 'tool myopic'

    When it comes to BI, don't let flashy tools and technology be your primary focus, says contributor Rick Sherman. A successful initiative includes the right tools plus giving business users what they need -- the right data, metrics and support.  Column

  • Quiz: Artificial Intelligence

    The empires of the future are the empires of the mind.  Quiz

  • Making sense of marketing investments

    As marketing organizations face both internal and external pressure to reduce costs and prove their worth to the company, Marketing Resource Management (MRM) technology is steadily gaining ground.  Article

  • Uniting marketing and IT

    Getting IT and marketing to work together will be increasingly important this year as new marketing technology investments are made.  Article

  • Five priorities for marketing

    Bigger budgets and tighter regulations will force marketers to make some smart spending choices this year.  Article

  • Study picks top marketing-automation software

    Forrester Research found strengths among all the marketing-automation products it evaluated, but two are seen as most likely to "bubble to the top."  Article

  • 'Do not call' list changes game for marketers

    The national "do not call" list deals another blow to telemarketers. On the bright side, it may usher in some new ways for businesses to harness technology for marketing campaigns.  Article

  • customer interaction center

    definition from WhatIs.com  Tip

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