Marketing automation technology

Article - Senior marketers report that they're not being forced to cut budgets significantly, but they are being asked for more demand gen and are spending less on advertising.

Article - Marketing departments are feeling the pinch of the recession. It may be just the push many need to start justifying their spend.

Article - Gartner's Magic Quadrant for Enterprise Marketing Management lists no leaders and no challengers, a reflection of an emerging market.

Article - No clear leader has emerged as the true marketing platform, according to a new market analysis, but great strides have been made in usability.

Article - The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.

Article - Marketing Resource Management isn't just for the enterprise anymore and while Aprimo still leads the pack, CRM suite vendors and specialists are catching up.

Article - Northern Tool enhanced its customer intelligence by bringing an outsourced database in-house, integrating new data sources and implementing marketing automation tools.

Article - With the purchase of Sane Solutions, Unica is continuing its march toward a unified marketing application.

Article - Forrester ranked the top marketing automation vendors but found that none have a comprehensive platform.

Article - The marketing technology vendor will add MarketSoft's event detection and lead management system to its campaign management tools.