Marketing automation technology

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

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  • SAP CRM overview: Marketing campaign software

    Chapter Download - SAP CRM marketing software is made up of eight components that help the user create, manage and track complex marketing campaigns. This chapter from "Discover SAP CRM" discusses all eight components in detail.

See also -Topics Related to Marketing automation technology:

Customer loyalty, Email marketing, Internet marketing, Campaign management, Management strategies