New & Notable
Marketing campaign management News
July 07, 2014
Marketing software company Integrate announced it will join Marketo's LaunchPoint Ecosystem; other CRM news.
May 27, 2014
Companies need to take a data-driven approach to marketing, sales and product development to stay ahead of the customer empowerment curve.
October 19, 2012
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
September 21, 2012
Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud.
Marketing campaign management Get Started
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Customer nurturing helps companies solidify relationships with existing customers -- who make up 80% of company revenue; new customers claim only 20%. Continue Reading
Employee advocacy is still immature, but it lets every company employee nurture customers and promote the brand. It brings CRM to everyone's door. Continue Reading
The product lifecycle, in a marketing context, is all the stages of a product's life span that are related to its promotion and sales. The marketing lifecycle is traditionally broken down into four stages: introduction, growth, maturity and decline. Continue Reading
Evaluate Marketing campaign management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
With multichannel marketing automation software a reality, the tools still need to align with user expectations and reflect business processes. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading
Lead-scoring models help sales comb through data to generate better, more qualified and more mature leads. Continue Reading
Manage Marketing campaign management
Learn to apply best practices and optimize your operations.
You can collect lead generation data from multiple sources and use a CRM system to target marketing and sales campaigns. Continue Reading
Companies must devote resources not only to retaining customers but also to acquiring new ones. Customer nurturing is becoming increasingly important. Continue Reading
Successful cross-channel marketing campaigns need clarity of purpose and ongoing data quality initiatives. Continue Reading
Problem Solve Marketing campaign management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Companies waste time on leads that will never culminate in sales. Lead-scoring models can help teams prioritize which leads to nurture. Continue Reading
Social media and analytics have changed customer expectations for deeper relationships with vendors. Salesforce lead generation is up to the task. Continue Reading