Marketing campaign management

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  • How to make customer experience strategy a priority

    In this month's issue, discover how to get customer-facing groups to buy into customer experience management (CEM) and make it a priority, how employee satisfaction may or may not affect customer loyalty, and how CEM fits into a company’s overall str...  E-Zine

  • Bridging the customer experience chasm Issue 1

      e-Zine

  • Emotion and Reason in Consumer Behavior

    Marketing and advertising practitioners have always used emotional and rational appeals in promoting ideas, goods, and services. Learn how to create effective campaigns in this chapter download from Emotion and Reason in Consumer Behavior. Thi...  Chapter Download Library

  • Exploring customer behavior

    Market-Driven Thinking provides tools for learning about how executives and customers think within marketplace contexts. This book asks how we actually go about thinking, examining this process and its influences within the context of business...  Chapter Download Library

  • unique selling point (USP)

    A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “wh...  Definition

  • positioning statement

    A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don’t. Positioning is the process of identifying an appropriate market niche for a product (or service or...  Definition

  • positioning

    Positioning, in a marketing context, is the process of identifying an appropriate market niche for a product, service or brand and getting it established it in that area. The endeavor is further broken down into those three categories. Product positi...  Definition

  • product placement

    Product placement is the inclusion of a branded product in media, usually without explicit reference to the product. Most commonly, branded products are featured in movies, television shows and videos. The practice is considered a type of pull market...  Definition

  • Graph Search

    Graph Search is a search engine that is integrated with Facebook’s social graphs. The search engine processes natural language queries to return information from across the user’s network of friends and connections or beyond, depending on the search....  Definition

  • Do Not Track (DNT)

    Do Not Track (DNT) is a browser setting that sends a message to websites and advertising networks requesting that they don't track the user. Firefox, Internet Explorer and Safari provide DNT settings; Google's Chrome browser does not.  Definition

  • pre-roll ad

    A pre-roll ad is a promotional video message that plays before the content the user has selected. The video advertisements are often repurposed television ads.  Definition

  • Chat, Twitter, text messaging and instant messaging abbreviations

    Chat abbreviations are commonly used in e-mail, online chatting, online discussion forum postings, instant messaging, and in text messaging (SMS). This comprehensive list will help you navigate the jargon, slang and unfamiliar acronyms.  Definition

  • Digital Signage (dynamic signage)

    Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes... (Continued)  Definition

  • EggFusion (egg-vertising)

    EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores... (Continued)  Definition

  • unique selling point (USP)

    A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “wh...  Definition

  • positioning statement

    A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don’t. Positioning is the process of identifying an appropriate market niche for a product (or service or...  Definition

  • positioning

    Positioning, in a marketing context, is the process of identifying an appropriate market niche for a product, service or brand and getting it established it in that area. The endeavor is further broken down into those three categories. Product positi...  Definition

  • product placement

    Product placement is the inclusion of a branded product in media, usually without explicit reference to the product. Most commonly, branded products are featured in movies, television shows and videos. The practice is considered a type of pull market...  Definition

  • Graph Search

    Graph Search is a search engine that is integrated with Facebook’s social graphs. The search engine processes natural language queries to return information from across the user’s network of friends and connections or beyond, depending on the search....  Definition

  • Salesforce, Microsoft announce major marketing software deals

    Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.  News

  • Salesforce.com tackles social marketing with Marketing Cloud

    Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud.  Conference Coverage

  • Do Not Track (DNT)

    Do Not Track (DNT) is a browser setting that sends a message to websites and advertising networks requesting that they don't track the user. Firefox, Internet Explorer and Safari provide DNT settings; Google's Chrome browser does not.  Definition

  • pre-roll ad

    A pre-roll ad is a promotional video message that plays before the content the user has selected. The video advertisements are often repurposed television ads.  Definition

  • CRM trends for 2012: Let us know what you think

    Participate in SearchCRM's 2012 reader survey and help the editors write articles and create online resources that are targeted to your CRM needs.  Reader Survey

  • See more All on Marketing campaign management
About Marketing campaign management

Learn all about marketing campaign management in this topic section. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Visit the Marketing Strategy Learning Guide to find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.

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