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Marketing campaign management News
August 08, 2014
Sales and marketing platform Salesgenie looks to upgrade lead management and marketing capabilities, enabling users to customize email campaigns and contact prospects; and other CRM news.
July 07, 2014
Marketing software company Integrate announced it will join Marketo's LaunchPoint Ecosystem; other CRM news.
May 27, 2014
Companies need to take a data-driven approach to marketing, sales and product development to stay ahead of the customer empowerment curve.
October 19, 2012
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
Marketing campaign management Get Started
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Multichannel marketing is the practice of businesses interacting with their customers through many different channels, meeting customers on the platforms that they prefer to use. Continue Reading
In this book excerpt, author and industry watcher Chuck Martin shows how customers' mobile behaviors should dictate companies' marketing strategies. Continue Reading
Outbound marketing is a traditional form of marketing and in which a company initiates contact with potential customers, or leads. Continue Reading
Evaluate Marketing campaign management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
CRM platforms are reaching further and further into the marketing domain. What does the merging of capabilities mean for 2015? Continue Reading
Companies need to stop treating mobile marketing as an afterthought in their overall marketing strategies. Continue Reading
With multichannel marketing automation software a reality, the tools still need to align with user expectations and reflect business processes. Continue Reading
Product ReviewsPowered by IT Central Station
Eloqua will make you a better marketer not only through its software, but it's network of customers constantly educate eachotherPowered by IT Central Station
Valuable Features: E10 is a slick easy to use tool that is also robust for those automation experts. Our event manager is up almost up to speed...Continue Reading
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Valuable Features: Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects. HUGE ROI!...Continue Reading
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Valuable Features: One of the companies I'm involved with is using HubSpot for their marketing automation. They also integrate their cloud...Continue Reading
Manage Marketing campaign management
Learn to apply best practices and optimize your operations.
Is customer lifecycle management really just about iterations of contact with customers and prospects? Continue Reading
You can collect lead generation data from multiple sources and use a CRM system to target marketing and sales campaigns. Continue Reading
Companies must devote resources not only to retaining customers but also to acquiring new ones. Customer nurturing is becoming increasingly important. Continue Reading
Problem Solve Marketing campaign management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading
Employee advocacy is still immature, but it lets every company employee nurture customers and promote the brand. It brings CRM to everyone's door. Continue Reading