Marketing campaign management News
June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
December 17, 2015
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.
December 14, 2015
Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.
November 20, 2015
Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.
Marketing campaign management Get Started
Bring yourself up to speed with our introductory content
Customer engagement is the means by which a company forges a relationship with its customer base through advocacy and action on the part of customers. Continue Reading
A sales pipeline is a visual representation of sales prospects and where they are in the purchasing process. Continue Reading
Account-based marketing, a term with hype in the industry, promises to coordinate marketing across an entire account to increase sales success. But is it right for your company? Continue Reading
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
Evaluate Marketing campaign management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Managing a website can be challenging for nontechnical users. WCM software allows you to focus more on creating and publishing quality content and less on design and layout. Continue Reading
Being able to foretell the future would make a lot of people's jobs easier. Teachers would know which students are going to struggle on a test and could offer them extra attention, doctors could identify health problems before patients get sick and ... Continue Reading
Salesforce Marketing Cloud is chock full of features to help you manage customers, but it still lacks some important features. Consider these strengths and weaknesses. Continue Reading
Manage Marketing campaign management
Learn to apply best practices and optimize your operations.
If the sales funnel at your organization is lackluster, here are some insights into how predictive analytics can help you achieve a return on investment. Continue Reading
The sales funnel is an instrumental image for marketers and sales representatives trying to corral prospects and turn them into customers. Like many business frameworks, it's useful, but sometimes those who employ it need to take a step back and ... Continue Reading
Don't get hung up with ROI as you try to justify spending on marketing technology, an expert advises. Start at the beginning: Define your business goals and needs and move forward. Continue Reading
Problem Solve Marketing campaign management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading
While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading