Email Alerts
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How to make customer experience strategy a priority
In this month's issue, discover how to get customer-facing groups to buy into customer experience management (CEM) and make it a priority, how employee satisfaction may or may not affect customer loyalty, and how CEM fits into a company’s overall str... E-Zine
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Bridging the customer experience chasm Issue 1
e-Zine
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Emotion and Reason in Consumer Behavior
Marketing and advertising practitioners have always used emotional and rational appeals in promoting ideas, goods, and services. Learn how to create effective campaigns in this chapter download from Emotion and Reason in Consumer Behavior. Thi... Chapter Download Library
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Exploring customer behavior
Market-Driven Thinking provides tools for learning about how executives and customers think within marketplace contexts. This book asks how we actually go about thinking, examining this process and its influences within the context of business... Chapter Download Library
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Salesforce, Microsoft announce major marketing software deals
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot. News | 19 Oct 2012
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Salesforce.com tackles social marketing with Marketing Cloud
Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud. Conference Coverage | 21 Sep 2012
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CRM trends for 2012: Let us know what you think
Participate in SearchCRM's 2012 reader survey and help the editors write articles and create online resources that are targeted to your CRM needs. Reader Survey | 21 May 2012
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Gartner: Marketing, customer service must merge
Customers now own the business relationship, so companies need a coordinated approach to hear them, according to Gartner analysts at the research group’s annual conference. News | 20 Mar 2012
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Salesforce unveils Radian6 Social Marketing Cloud
Salesforce.com is continuing to deliver its social enterprise message with the unveiling of the Radian6 Social Marketing Cloud, a social marketing service that lets enterprises interact with customers. News | 30 Nov 2011
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Social monitoring tools give GNC marketing muscle
Nutritional products retailer GNC finds customers on social channels and uses targeting marketing tactics to win new business. News | 22 Nov 2011
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Blog: Companies not getting social ROI -- yet
Many companies are not yet getting big payback from social CRM because they are spending most of their time monitoring their brand and competitor's activities. News | 14 Nov 2011
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Social engagement tips from author Qualman
In this interview, Erik Qualman says mistakes will be made, but simple, one-to-one interactions are the key to social media engagement. News | 12 Oct 2011
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Red Cross boosts donor relationships with new CRM system
The American Red Cross hopes to infuse new life into its donor marketing program with an overhaul of its CRM and call center operations. News | 11 Jul 2011
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Email marketing program outpaces Facebook at indieWire
An online news source in the independent film industry gives a lead role to email in its marketing strategy and found it delivers a clear advantage over social channels with the measurable results it provides. News | 26 May 2011
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Marketing Effectiveness Learning Guide
Marketing Effectiveness Learning Guide Tip
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Trainers: Programmers will move toward .NET in 2003
Will you be ready when the .NET call comes? Tip
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True customer relationship management
So much for the fancy CRM system. Tip
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Windows shutting for programmers who lack business savvy
Software developers may need to shed their "geek mentality" for career's sake. Tip
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Creating targeted marketing campaigns with SEDONA
Creating targeted marketing campaigns with SEDONA Tip
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One-to-one marketing software creates personalized campaigns for credit union
Read how Credit Union of Texas used Unica's personalization software to create personalized marketing campaigns Tip
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Types of OLAP servers
This tip from Han and Kamber's "Data Mining: Concepts and Techniques" (Morgan Kaufman) helps you sort through the different flavors of OLAP servers. Tip
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Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Answer
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Can I use multiple channels as effective marketing strategies to build trust?
While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip. Ask the Expert
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Choosing CRM software for marketing campaign management
In this expert tip, Paul Greenberg evaluates Siebel and SAP for marketing campaign management. Ask the Expert
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Will an SAP CRM implementation mean challenges for marketing campaigns?
One reader asks, "What challenges we can expect for the marketing department during a CRM implementation?" Read Srini Katta's advice here. Ask the Expert
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Entering marketing campaign data automatically in SAP CRM 4.0
Learn marketing campaign tips for SAP CRM, including how to enter leads and activity data automatically in this expert tip from Srini Katta. Ask the Expert
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CRM basics
Ask the Expert
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unique selling point (USP)
A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “wh... Definition
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positioning statement
A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don’t. Positioning is the process of identifying an appropriate market niche for a product (or service or... Definition
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positioning
Positioning, in a marketing context, is the process of identifying an appropriate market niche for a product, service or brand and getting it established it in that area. The endeavor is further broken down into those three categories. Product positi... Definition
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product placement
Product placement is the inclusion of a branded product in media, usually without explicit reference to the product. Most commonly, branded products are featured in movies, television shows and videos. The practice is considered a type of pull market... Definition
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Graph Search
Graph Search is a search engine that is integrated with Facebook’s social graphs. The search engine processes natural language queries to return information from across the user’s network of friends and connections or beyond, depending on the search.... Definition
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Do Not Track (DNT)
Do Not Track (DNT) is a browser setting that sends a message to websites and advertising networks requesting that they don't track the user. Firefox, Internet Explorer and Safari provide DNT settings; Google's Chrome browser does not. Definition
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pre-roll ad
A pre-roll ad is a promotional video message that plays before the content the user has selected. The video advertisements are often repurposed television ads. Definition
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Chat, Twitter, text messaging and instant messaging abbreviations
Chat abbreviations are commonly used in e-mail, online chatting, online discussion forum postings, instant messaging, and in text messaging (SMS). This comprehensive list will help you navigate the jargon, slang and unfamiliar acronyms. Definition
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Digital Signage (dynamic signage)
Digital signage, also called dynamic signage, is a specialized form of slivercasting in which video or multimedia content is displayed in public places for informational or advertising purposes... (Continued) Definition
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EggFusion (egg-vertising)
EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores... (Continued) Definition
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unique selling point (USP)
A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “wh... Definition
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positioning statement
A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don’t. Positioning is the process of identifying an appropriate market niche for a product (or service or... Definition
-
positioning
Positioning, in a marketing context, is the process of identifying an appropriate market niche for a product, service or brand and getting it established it in that area. The endeavor is further broken down into those three categories. Product positi... Definition
-
product placement
Product placement is the inclusion of a branded product in media, usually without explicit reference to the product. Most commonly, branded products are featured in movies, television shows and videos. The practice is considered a type of pull market... Definition
-
Graph Search
Graph Search is a search engine that is integrated with Facebook’s social graphs. The search engine processes natural language queries to return information from across the user’s network of friends and connections or beyond, depending on the search.... Definition
-
Salesforce, Microsoft announce major marketing software deals
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot. News
-
Salesforce.com tackles social marketing with Marketing Cloud
Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud. Conference Coverage
-
Do Not Track (DNT)
Do Not Track (DNT) is a browser setting that sends a message to websites and advertising networks requesting that they don't track the user. Firefox, Internet Explorer and Safari provide DNT settings; Google's Chrome browser does not. Definition
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pre-roll ad
A pre-roll ad is a promotional video message that plays before the content the user has selected. The video advertisements are often repurposed television ads. Definition
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CRM trends for 2012: Let us know what you think
Participate in SearchCRM's 2012 reader survey and help the editors write articles and create online resources that are targeted to your CRM needs. Reader Survey
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About Marketing campaign management
Learn all about marketing campaign management in this topic section. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Visit the Marketing Strategy Learning Guide to find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.