Marketing campaign management

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  • customer engagement

    Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading

  • martech (marketing technology)

    Martech is the blending of marketing and technology. It applies to initiatives, efforts, and tools that harness technology to improve marketing efficiency. Continue Reading

  • customer journey map

    A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media. Continue Reading

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