Marketing campaign management News
July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
December 17, 2015
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.
December 14, 2015
Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.
Marketing campaign management Get Started
Bring yourself up to speed with our introductory content
Social networks have provided visibility for companies and celebrities alike. Here's the secret sauce on using social media to craft a brand awareness strategy. Continue Reading
Customer engagement is the means by which a company forges a relationship with its customer base through advocacy and action on the part of customers. Continue Reading
A sales pipeline is a visual representation of sales prospects and where they are in the purchasing process. Continue Reading
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
Evaluate Marketing campaign management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Enterprises today need an efficient way to produce and deliver their content, and a WCM tool is an excellent place to turn. Find out if a WCM platform fits your business needs. Continue Reading
Managing a website can be challenging for nontechnical users. WCM software allows you to focus more on creating and publishing quality content and less on design and layout. Continue Reading
Being able to foretell the future would make a lot of people's jobs easier. Teachers would know which students are going to struggle on a test and could offer them extra attention, doctors could identify health problems before patients get sick and ... Continue Reading
Manage Marketing campaign management
Learn to apply best practices and optimize your operations.
With a flurry of mergers and acquisitions in the digital marketing space of late, the question is whether the marketing acquisitions will truly augment existing platforms. Continue Reading
If the sales funnel at your organization is lackluster, here are some insights into how predictive analytics can help you achieve a return on investment. Continue Reading
The sales funnel is an instrumental image for marketers and sales representatives trying to corral prospects and turn them into customers. Like many business frameworks, it's useful, but sometimes those who employ it need to take a step back and ... Continue Reading
Problem Solve Marketing campaign management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading
While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading