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Marketing campaign management News
July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
December 17, 2015
As we look ahead to the 2016 IT trends to watch, one key CRM theme is marketing automation adoption, which is poised to grow, says an expert.
December 14, 2015
Marketers need to put customer experience at the center of content marketing strategy. Technology and process should take second place.
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Social networks have provided visibility for companies and celebrities alike. Here's the secret sauce on using social media to craft a brand awareness strategy. Continue Reading
Show-me marketing is the practice of telling a brand's story and engaging consumers through pictures, videos and other visual media. Continue Reading
Buying signals are behavioral cues that indicate the intentions of prospective or existing customers in terms of their readiness to buy. Continue Reading
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The more complex a marketing project is, the more likely it is that you will need to work closely with other areas like sales, IT and finance. Here's how to do so successfully. Continue Reading
Creating customer-centric culture has become an important focus in customer experience. The first step down this road begins with a close look at company policies. Continue Reading
Enterprises today need an efficient way to produce and deliver their content, and a WCM tool is an excellent place to turn. Find out if a WCM platform fits your business needs. Continue Reading
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Your mobile app strategy should accommodate both newer prospects who haven't developed loyalty and long-standing customers who are ready to download an app. Continue Reading
Salesforce marketing automation is helping companies make communications less brute force, more personalized. But there are still kinks in the chain. Continue Reading
With a flurry of mergers and acquisitions in the digital marketing space of late, the question is whether the marketing acquisitions will truly augment existing platforms. Continue Reading
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A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading
While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading