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Marketing campaign management News
October 05, 2017
SearchCRM talks with ChiefMarTec co-founder Scott Brinker about the growing tech landscape, tips for controlling a martech stack and his new role at HubSpot.
September 06, 2017
New Adobe integrations and further integrations of existing products are possible announcements from Microsoft Ignite 2017.
June 06, 2017
Winning martech strategies highlighted the recent three-day conference, as well as SiriusDecisions keynotes and product showcases.
May 25, 2017
By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.
Marketing campaign management Get Started
Bring yourself up to speed with our introductory content
Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization. Continue Reading
CRM (customer relationship management) analytics comprises all programming that analyzes data about customers and presents it to help facilitate and streamline better business decisions. Continue Reading
Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading
Evaluate Marketing campaign management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
The cost of a website can vary greatly. Knowing which website functions will help, not hinder, your organization can save you money. Continue Reading
Before choosing AI technology to transform its digital marketing efforts, Cosabella reshaped its organizational structure and brand message to get the most out of its new software. Continue Reading
With the recent emergence of e-commerce technologies like Amazon Go and Commerce Cloud, customer experience has greater potential, but it also poses security issues. Continue Reading
Manage Marketing campaign management
Learn to apply best practices and optimize your operations.
Adding artificial intelligence to lead scoring can help companies increase sales by better prioritizing customers and aligning sales messaging and resources with clients. Continue Reading
Leading enterprises searching for ways to bring agility to the market need look no further than cross-channel marketing. Continue Reading
Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better. Continue Reading
Problem Solve Marketing campaign management Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives. Continue Reading
Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading