CRM / Call Center Topics:

Marketing campaign management

Learn all about marketing campaign management in this topic section. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Visit the Marketing Strategy Learning Guide to find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.

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News:

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Can a recession reshape MRM, marketing habits? 16 Jan 2009
Article - Marketing departments are feeling the pinch of the recession. It may be just the push many need to start justifying their spend.
Gartner enterprise marketing management rankings show room for growth 10 Jul 2008
Article - Gartner's Magic Quadrant for Enterprise Marketing Management lists no leaders and no challengers, a reflection of an emerging market.
Enterprise marketing platforms ranked by Forrester 21 Feb 2008
Article - No clear leader has emerged as the true marketing platform, according to a new market analysis, but great strides have been made in usability.

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Expert Technical Advice:

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Is SQL Reporting Services or Microsoft Dynamics Snap better for sending letters?
Ask the Expert - One reader asks for advice on using Microsoft Dynamics Snap or SQL Reporting Services for sending letters or faxes to customers.
Can I use multiple channels as effective marketing strategies to build trust?
Ask the Expert - While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip.
Calculating customer defection and customer retention rates
Ask the Expert - Learn how calculating customer defection rates and customer retention can vary by organization or industry in this expert tip.

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Reference & Learning:

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SAP CRM overview: Marketing campaign software
Chapter Download - SAP CRM marketing software is made up of eight components that help the user create, manage and track complex marketing campaigns. This chapter from "Discover SAP CRM" discusses all eight components in detail.
Email marketing: The complete guide
Chapter Download Library - This email marketing guide offers a look at common email marketing challenges and ways to meet those challenges. This chapter from "Total Email Marketing: Maximizing your results from integrated e-marketing" covers types of marketing emails, delivery...
Emotion and Reason in Consumer Behavior
Chapter Download Library - Marketing and advertising practitioners have always used emotional and rational appeals in promoting ideas, goods, and services. Learn how to create effective campaigns in this chapter download from Emotion and Reason in Consumer Behavior. This...

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White Papers

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis Published by: TIBCO Spotfire Division | 05 Oct 2009
Presentation Transcript - This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Spotfire for CRM: Supercharge Your Sales and Marketing Analysis - Vendor Webcast Published by: TIBCO Spotfire Division | 11 Sep 2009
Webcast - This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis - Vendor Podcast Published by: TIBCO Spotfire Division | 10 Sep 2009
Podcast - This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

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Definitions:

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greenwashing 19 Sep 2007
Word - Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. (Continued...)
geotargeting 01 Feb 2007
Word - Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can constitute a niche market for...
astroturfing 19 Oct 2006
Word - Astroturfing is the artificial creation of a grassroots buzz for a product, service or political viewpoint. ... (Continued)

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See also -Topics Related to Campaign management:

Customer loyalty, Email marketing, Internet marketing, Marketing automation technology, Management strategies

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