Marketing campaign management News
March 07, 2017
It's time for sales and service departments to become better connected. Businesses are just beginning to skim the surface of the potential for their integrations.
February 27, 2017
Longtime CMO Dave Karel of Clari answers questions about the changing landscape of marketing and the role of the CMO.
November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
November 01, 2016
Dunkin' Brands has long built a name through traditional advertising. But it wanted to personalize marketing with one-to-one marketing methods.
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Ad inventory is the total amount of space that a publisher has available for advertisements at any given time. Continue Reading
Retargeting, also known as remarketing, is advertising that features specific products or services and targets an individual who has viewed them online. Continue Reading
It's not enough to just purchase new marketing software. Your overall business strategy will determine your company's needs and steer you away from costly mistakes. Continue Reading
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With the recent emergence of e-commerce technologies like Amazon Go and Commerce Cloud, customer experience has greater potential, but it also poses security issues. Continue Reading
New software alone probably won't help your organization address its marketing woes. You're going to need to develop a marketing software strategy. Continue Reading
Once you've decided that a WCM platform is right for your business, it's time to decide which to choose. Expert Geoffrey Bock discusses the leaders in today's crowded marketplace. Continue Reading
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Marketing is second only to sales in terms of analytics application -- and it's where the odds of business success can most effectively be changed for the better. Continue Reading
For marketers, an accelerated pace of change is as inevitable as death and taxes. Get ahead of modern marketing strategies by choosing an experimental approach. Continue Reading
As the demand for a more personalized customer experience grows, companies are scrambling to adapt. Follow these four tips to succeed with customer engagement. Continue Reading
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A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading
While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading