Email Alerts
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Blog: Companies not getting social ROI -- yet
Many companies are not yet getting big payback from social CRM because they are spending most of their time monitoring their brand and competitor's activities. News
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How to make customer experience strategy a priority
In this month's issue, discover how to get customer-facing groups to buy into customer experience management (CEM) and make it a priority, how employee satisfaction may or may not affect customer loyalty, and how CEM fits into a company’s overall str... E-Zine
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Social engagement tips from author Qualman
In this interview, Erik Qualman says mistakes will be made, but simple, one-to-one interactions are the key to social media engagement. News
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Expand loyalty programs to reward social activity
Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Answer
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Red Cross boosts donor relationships with new CRM system
The American Red Cross hopes to infuse new life into its donor marketing program with an overhaul of its CRM and call center operations. News
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Email marketing program outpaces Facebook at indieWire
An online news source in the independent film industry gives a lead role to email in its marketing strategy and found it delivers a clear advantage over social channels with the measurable results it provides. News
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Best Buy, ING offer CRM marketing strategy tips at IBM summit
Companies need to push forward on CRM marketing initiatives and not wait for the ideal time to launch social CRM or marketing analytics programs. News
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Sony Ericsson selects Oracle Siebel software for marketing operations
Oracle's Fusion Applications were eclipsed for a moment when Sony Ericsson picked Oracle’s Siebel CRM marketing software for a global rollout. News
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CRM expert predictions for 2011
SearchCRM.com experts forecast what's in store for 2011 and the evolution of social CRM, mobile and the customer experience is something they can agree on. News
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Teradata to buy Aprimo for $525 million
Teradata is acquiring Aprimo and its marketing automation suite bringing one more database player into marketing and CRM software. Blog