Email Alerts
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Navigating the marketing automation software market must still focus on the customer
Marketing automation can help a department, with information housed in a central location, but it's a complicated technology. News
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Start the business case for marketing automation with savings, but complement it with revenue
A compelling business case for marketing automation software starts with savings and efficiencies but should also show revenue potential. News
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Marketing automation benefits can extend beyond automation and tracking
Marketing automation provides three core benefits and can extend into other areas of the business. News
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Ten best practices for implementing marketing automation software
Like any software implementation, marketing automation poses risk. These 10 tips can help you avoid failure. News
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Is IBM delving deeper in to CRM?
For years, IBM has worked around the periphery of CRM. With its acquisition of Unica that may have changed. Blog
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Gartner: Now is the time to buy marketing resource management (MRM) software
Marketing budgets were hit hard by the recession, but buying MRM now can lead to quick returns and position organizations to move quickly when the economy recovers, Gartner said. Article
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Chat, Twitter, text messaging and instant messaging abbreviations
Chat abbreviations are commonly used in e-mail, online chatting, online discussion forum postings, instant messaging, and in text messaging (SMS). This comprehensive list will help you navigate the jargon, slang and unfamiliar acronyms. Definition
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Lead scoring, Marketing's answer for Sales
One marketing department no longer hears "these leads suck" from sales. Lead scoring put an end to that. Article
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Dell takes marketing mobile
A campaign targeting college students via text messages has paid big dividends for Dell. Article
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Can I use multiple channels as effective marketing strategies to build trust?
While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip. Ask the Expert