CRM / Call Center Topics:
Marketing campaign management
Learn all about marketing campaign management in this topic section. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Visit the Marketing Strategy Learning Guide to find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.
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Is SQL Reporting Services or Microsoft Dynamics Snap better for sending letters?
Ask the Expert - One reader asks for advice on using Microsoft Dynamics Snap or SQL Reporting Services for sending letters or faxes to customers.
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Can I use multiple channels as effective marketing strategies to build trust?
Ask the Expert - While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip.
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Calculating customer defection and customer retention rates
Ask the Expert - Learn how calculating customer defection rates and customer retention can vary by organization or industry in this expert tip.
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In customer loyalty programs, what percentage of customers typically redeem rewards?
Ask the Expert - If 50% of qualified customers redeem a coupon, is that on par with most customer loyalty programs? Read Michael Lowenstein's advice here.
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Choosing CRM software for marketing campaign management
Ask the Expert - In this expert tip, Paul Greenberg evaluates Siebel and SAP for marketing campaign management.
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Will an SAP CRM implementation mean challenges for marketing campaigns?
Ask the Expert - One reader asks, "What challenges we can expect for the marketing department during a CRM implementation?" Read Srini Katta's advice here.
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Entering marketing campaign data automatically in SAP CRM 4.0
Ask the Expert - Learn marketing campaign tips for SAP CRM, including how to enter leads and activity data automatically in this expert tip from Srini Katta.
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Marketing Effectiveness Learning Guide
Tip - Marketing Effectiveness Learning Guide
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