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Salesforce, Microsoft announce marketing software deals

Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
Salesforce's Marketing Cloud tackles social marketing

Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud.
Gartner: Marketing, customer service must merge

Customers now own the business relationship, so companies need a coordinated approach to hear them, according to Gartner analysts at the research group’s annual conference.
Salesforce unveils Radian6 Social Marketing Cloud

Salesforce.com is continuing to deliver its social enterprise message with the unveiling of the Radian6 Social Marketing Cloud, a social marketing service that lets enterprises interact with custom...

Marketing campaign management

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Expand loyalty programs to reward social activity

Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe? Answer
Can I use multiple channels as effective marketing strategies to build trust?

While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip. Ask the Expert
Choosing CRM software for marketing campaign management

In this expert tip, Paul Greenberg evaluates Siebel and SAP for marketing campaign management. Ask the Expert
Will an SAP CRM implementation mean challenges for marketing campaigns?

One reader asks, "What challenges we can expect for the marketing department during a CRM implementation?" Read Srini Katta's advice here. Ask the Expert
Entering marketing campaign data automatically in SAP CRM 4.0

Learn marketing campaign tips for SAP CRM, including how to enter leads and activity data automatically in this expert tip from Srini Katta. Ask the Expert
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