Marketing campaign management

Article - Marketing departments are feeling the pinch of the recession. It may be just the push many need to start justifying their spend.

Article - Gartner's Magic Quadrant for Enterprise Marketing Management lists no leaders and no challengers, a reflection of an emerging market.

Article - No clear leader has emerged as the true marketing platform, according to a new market analysis, but great strides have been made in usability.

Article - The agricultural and construction equipment manufacturer John Deere is streamlining collaboration within its marketing department thanks to Six Sigma and a new application.

Article - One marketing department no longer hears "these leads suck" from sales. Lead scoring put an end to that.

Article - A campaign targeting college students via text messages has paid big dividends for Dell.

Article - The Fairmont hotel chain is rebuilding its data warehouse and using one BI system to better segment and contact its customer base.

Article - Customers aren't just a focus at KarmaLoop, an online apparel retailer; they market and sell the product as well.

Article - There's plenty of buzz in marketing about anything that might improve efficiencies or manage customer contact fatigue, but contact optimization isn't the answer for everyone.

Article - Social networking company Spoke is offering up its database of users free of charge -- provided you validate your own contact information.