Marketing management and strategy

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  • Marketing through effective social CRM strategy

    Social media users and IT consultants hold the keys to launching an effective social CRM strategy. Readers will find expert insight on how to best maximize a marketing message in a sea of social media in this chapter of our e-book, Improving the C... 

  • product lifecycle (in marketing)

    The product lifecycle, in a marketing context, is all the stages of a product's life span that are related to its promotion and sales. The marketing lifecycle is traditionally broken down into four stages: introduction, growth, maturity and decline. 

  • fourth wall

    The fourth wall is a conceptual barrier between those presenting some kind of a communication and those receiving it. The term originated in the theater, where it refers to the imaginary wall at the front of the stage that separates the audience from... 

  • disinformation

    Disinformation is a type of untrue communication that is purposefully spread and represented as truth to elicit some response that serves the perpetrator's purpose. The term contrasts with misinformation, which is also false but presented as truth be... 

  • sock puppet marketing

    Sock puppet marketing is the use of a false identity to artificially stimulate demand for a product, brand or service. The false identity is known as a sock puppet. 

  • sock puppet

    A sock puppet, in the context of online communications, is a fake identity created to promote someone or something through blogs, wikis, forums or social networking sites such as Facebook or Twitter. Sock puppets are often created to improve the stat... 

  • Internet shill

    An Internet shill is someone who promotes something or someone online for pay without divulging that they are associated with the entity they shill for. A shill might create a Facebook or Twitter account, set up a blog or simply comment through these... 

  • crisis management

    Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event. A crisis can occur as a result of an unpredictable event or as an unforeseeable consequence of some event that had ... 

  • gaming the system

    Gaming the system is manipulation or exploitation of the rules designed to govern a given system in an attempt to gain an advantage over other users. For example, black hat SEO methods such as keyword stuffing and spamdexing are an attempt to game th... 

  • white hat SEO

    White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trick... 

  • black hat SEO

    Black hat SEO is a type of unscrupulous search engine optimization tactic used to raise a website's search engine results page (SERP) ranking illegitimately or lower the ranking of a competitor's site. Various black hat SEO methods exist, including s... 

  • See more Definitions on Marketing management and strategy
About Marketing management and strategy

Having a marketing management strategy in place is crucial for today's marketers. Learn how to improve marketing management strategies and discover new strategies for management and marketing in this topic section. Get tips for tracking marketing metrics, information on mobile marketing and advice for building customer value with successful marketing. You'll find research topics on marketing management, news on marketing management and expert resources for marketers. Discover new trends and shifts in marketing management how those trends are affecting marketing strategies. Use the resources in this topic section to improve your current marketing management strategy.