New & Notable
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Marketing management and strategy News
October 05, 2017
SearchCRM talks with ChiefMarTec co-founder Scott Brinker about the growing tech landscape, tips for controlling a martech stack and his new role at HubSpot.
May 18, 2017
There are about 5,000 vendors in the marketing technology space, but you may need only about three for a complete martech stack. Here's how to choose the right ones.
April 25, 2017
The changing technology landscape has reshaped the role of CMO to be not only a demand generator but also a revenue driver.
March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
Marketing management and strategy Get Started
Bring yourself up to speed with our introductory content
AI washing is a marketing effort designed to associate brands and products with artificial intelligence, even though the connection may be tenuous or non-existent. Continue Reading
Off-page SEO, also known as off-site SEO, is the efforts taken to boost a website's position in search engine results beyond the usual optimization strategies applied to the site itself. Continue Reading
Consumer surveillance is the monitoring and recording of people’s activities and data, either online or in the physical environment, for commercial purposes. Continue Reading
Evaluate Marketing management and strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Telemarketing might not be dead, but the near-complete saturation of smartphones in the consumer market has landed some death blows to outbound marketing strategies. Continue Reading
The cost of a website can vary greatly. Knowing which website functions will help, not hinder, your organization can save you money. Continue Reading
Learn the top benefits of speech analytics technology for contact centers, and how speech analytics tools can lead to a better customer experience. Continue Reading
Manage Marketing management and strategy
Learn to apply best practices and optimize your operations.
Adding artificial intelligence to lead scoring can help companies increase sales by better prioritizing customers and aligning sales messaging and resources with clients. Continue Reading
The marketing technology field has exploded, as have ways to organize a martech stack. This episode of the Pipeline podcast recaps highlights from the MarTech Conference. Continue Reading
Every startup's worst nightmare happened to HubSpot when 'Disrupted' hit shelves last year. The company put its own marketing tactics to the test and, by all accounts, it worked. Continue Reading
Problem Solve Marketing management and strategy Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
After decades of catering to the needs of known customers, outdoor retailers now see the light and are targeting old and new customers with data-driven marketing and sales initiatives. Continue Reading
Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading