Marketing management and strategy News
July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
June 27, 2016
Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.
June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
May 25, 2016
OHL, a global supply chain management company, grew sales with successful collaboration between sales teams and marketers.
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Reinforcement theory is a psychological principle maintaining that behaviors are shaped by their consequences and that, accordingly, individual behaviors can be changed through rewards and punishments. Continue Reading
Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization. Continue Reading
Social networks have provided visibility for companies and celebrities alike. Here's the secret sauce on using social media to craft a brand awareness strategy. Continue Reading
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Choosing a WCM platform for your business can be a challenging task. We detail the important capabilities and features you should look for to maximize your return on investment. Continue Reading
The more complex a marketing project is, the more likely it is that you will need to work closely with other areas like sales, IT and finance. Here's how to do so successfully. Continue Reading
Creating customer-centric culture has become an important focus in customer experience. The first step down this road begins with a close look at company policies. Continue Reading
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Once upon a time, marketing and sales departments considered customer data analytics capabilities a nice-to-have but not very well understood shiny new toy. That's all changed. Today's highly competitive marketplace demands that successful companies... Continue Reading
Account-based marketing has been successful in boosting sales and helping marketers personalize messaging, but it requires alignment between departments that is often lacking. Continue Reading
Companies today know they may relinquish their competitive edge without a customer data analytics strategy. Continue Reading
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Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading
A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading
Companies often assume they know their customer base and then dial in customer communications. Here are three tactics to truly connect with customers. Continue Reading