Marketing management and strategy

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  • relationship marketing

    Relationship marketing is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. The goal is to generate repeat sales, encourage word-of-mouth promotion and gather customer information. Continue Reading

  • Apple iBeacon

    Apple’s iBeacon is a location-based service on Apple mobile devices, such as the iPhone, running the company’s operating system (iOS) that tracks the device’s location and can alert other apps when it approaches or leaves a location. Continue Reading

  • What's in your marketing toolbox? Buying campaign management tools

    Campaign management tools need to have certain features: audience segmentation and personalization, customer lifecycle management, and more. Continue Reading

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