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Marketing management and strategy News
May 18, 2017
There are about 5,000 vendors in the marketing technology space, but you may need only about three for a complete martech stack. Here's how to choose the right ones.
April 25, 2017
The changing technology landscape has reshaped the role of CMO to be not only a demand generator but also a revenue driver.
March 20, 2017
Neura CMO Kris Bondi answers questions about the evolving role of a CMO and the modern challenges of the position.
February 27, 2017
Longtime CMO Dave Karel of Clari answers questions about the changing landscape of marketing and the role of the CMO.
Marketing management and strategy Get Started
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Weak tie theory is the proposition that acquaintances are likely to be more influential than close friends, particularly in social networks. Continue Reading
Programmatic marketing is best defined in two parts. In this case, 'programmatic' refers to a non-human decision-making process that can be initiated in real time. Continue Reading
Churn rate is a measure of the number of customers or employees who leave a company during a given period. It can also refer to the amount of revenue lost as a result of the departures. Continue Reading
Evaluate Marketing management and strategy Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
The cost of a website can vary greatly. Knowing which website functions will help, not hinder, your organization can save you money. Continue Reading
Learn the top benefits of speech analytics technology for contact centers, and how speech analytics tools can lead to a better customer experience. Continue Reading
With the recent emergence of e-commerce technologies like Amazon Go and Commerce Cloud, customer experience has greater potential, but it also poses security issues. Continue Reading
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When navigating the ever-changing marketing technology landscape, Emarsys CMO Allen Nance first asks how emerging technology can help customers. Continue Reading
Finding the right balance between marketing automation tools and personnel can be tricky, especially with so many options popping up. Here's how to do it correctly. Continue Reading
Channel partners say they will use social media platforms and traditional marketing methods, such as trade shows and speaking engagements, as they roll out strategies in 2017. Continue Reading
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Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading
Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading
A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading