Marketing management and strategy

• Xerox embarks on social media monitoring program 16 Jun 2009

  Article - Like many organizations, Xerox is working to establish a social media monitoring program. A new wave of software and services is emerging to fill that need.

• Marketers not seeing big budget cuts, survey says 17 Mar 2009

  Article - Senior marketers report that they're not being forced to cut budgets significantly, but they are being asked for more demand gen and are spending less on advertising.

• Marketers failing to measure customer feedback, communities 26 Jan 2009

  Article - Most marketers are not monitoring online message boards and communities and are failing to measure the customer experience, a CMO Council survey finds.

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• Customer value and successful marketing: How are marketing trends changing?

  Ask the Expert - Expert Don Peppers discusses the impact customer value has on marketing efforts.

• Should our marketing team help define our customer strategy?

  Ask the Expert - Experts Don Peppers and Martha Rogers answer a question about whether or not marketing should have a role in defining and implementing a customer strategy.

• How are current trends affecting marketing strategies?

  Ask the Expert - Expert Lior Arussy discusses how businesses are adapting their marketing strategies to meet their customer's changing expectations.

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• The influencer marketing approach

  Chapter Download - This chapter from "Influencer Marketing" explains how marketing has changed and why marketers must now target influencers in the market in order to reach consumers.

• Building a customer-centric culture

  Chapter Download - This chapter from "Successful Direct Marketing Methods" focuses on building lasting customer relationships. Learn how to build a customer-centric culture within your organization and read case studies in relationship marketing.

• What are marketing metrics? The top 10 marketing buzzwords

  Top 10 tips - These top 10 marketing metrics buzzwords will get you up to date on the latest in measuring marketing efforts. Learn about terms related to online and email marketing, sales and customer loyalty.

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• Relationship marketing and customer equity with Don Peppers

  Podcast - Find out how relationship marketing and customer equity are linked in this podcast. Learn the difference between relationship marketing and transactional marketing.

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• microsegmentation 22 Oct 2009

  Definition - Microsegmentation is a process that divides an entity into extremely small parts.

• transactional marketing 15 Apr 2009

  Word - Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer. (Continued)

• greenwashing 19 Sep 2007

  Word - Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. (Continued...)

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