Marketing management and strategy

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  • direct marketing

    Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer. Continue Reading

  • How to improve the customer experience in 15 steps

    Learn how to improve the customer experience with these 15 customer experience initiatives any company can implement. Continue Reading

  • reinforcement theory

    Reinforcement theory is a psychological principle maintaining that behaviors are shaped by their consequences and that, accordingly, individual behaviors can be changed through rewards and punishments. Continue Reading

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