Marketing management and strategy

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  • Zuora

    Zuora sells software that helps companies manage their cloud subscriptions, including sales, pricing, billing, collection and renewal. Zuora also offers analytics software that tracks information on subscribers and offers ways to boost services or ... Continue Reading

  • account-based marketing (ABM)

    Account-based marketing (ABM) is a marketing approach that aims for greater efficiency and higher revenue by targeting high-value accounts rather than a broader pool of leads. Continue Reading

  • Is account-based marketing right for your company?

    Account-based marketing, a term with hype in the industry, promises to coordinate marketing across an entire account to increase sales success. But is it right for your company? Continue Reading

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