Marketing management and strategy News
July 18, 2016
Salesforce Marketing Cloud is helping companies inch closer to customers, particularly with tactics like marketing personalization.
June 27, 2016
Microsoft's LinkedIn purchase may open up APIs and enable new competitors to take advantage of the treasure trove of social CRM data in LinkedIn.
June 21, 2016
Starbucks succeeds with price changes thanks to a knowledgeable consumer engagement strategy, while Wal-Mart has struggled given a lack of customer understanding.
May 25, 2016
OHL, a global supply chain management company, grew sales with successful collaboration between sales teams and marketers.
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Social networks have provided visibility for companies and celebrities alike. Here's the secret sauce on using social media to craft a brand awareness strategy. Continue Reading
Show-me marketing is the practice of telling a brand's story and engaging consumers through pictures, videos and other visual media. Continue Reading
Buying signals are behavioral cues that indicate the intentions of prospective or existing customers in terms of their readiness to buy. Continue Reading
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The more complex a marketing project is, the more likely it is that you will need to work closely with other areas like sales, IT and finance. Here's how to do so successfully. Continue Reading
Creating customer-centric culture has become an important focus in customer experience. The first step down this road begins with a close look at company policies. Continue Reading
Enterprises today need an efficient way to produce and deliver their content, and a WCM tool is an excellent place to turn. Find out if a WCM platform fits your business needs. Continue Reading
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Your mobile app strategy should accommodate both newer prospects who haven't developed loyalty and long-standing customers who are ready to download an app. Continue Reading
Mobile location-based services have the potential to give companies serious consumer insight, but ethical issues abound. Continue Reading
Mobile location-based services can yield information about customers, but companies need to travel a careful line with the information they gather. Continue Reading
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Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading
A lack of communication between sales and marketing teams can derail internal processes. Here's how to ensure collaboration between the two factions. Continue Reading
Companies often assume they know their customer base and then dial in customer communications. Here are three tactics to truly connect with customers. Continue Reading