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Marketing management and strategy News
November 13, 2014
Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.
October 19, 2012
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
September 21, 2012
Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud.
June 21, 2012
Experts recommend taking time and making the most of data to market digitally.
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Apple’s iBeacon uses Bluetooth Low Energy (BLE) to detect a compatible device within a beacon's vicinity. Continue Reading
Relationship marketing is a customer relationship management strategy designed to encourage strong, lasting customer connections to a brand. The goal is to generate repeat sales, encourage word-of-mouth promotion and gather customer information. Continue Reading
Companies trying to hone their marketing strategies shouldn't choose between inbound and outbound marketing strategies. They need both. Continue Reading
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Salesforce.com's Dreamforce conference emphasized a mobile-first business strategy and user-friendly applications. Continue Reading
Beacon technology aims to change the way retailers interact with customers. But new location-based technologies usher in not only convenience but also privacy concerns. Continue Reading
Campaign management tools need to have certain features: audience segmentation and personalization, customer lifecycle management, and more. Continue Reading
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If your CRM system is just a place to house bad data, the information will undercut not only business decisions but also, use of the database. Continue Reading
Customer relationship management (CRM) refers to the practices, strategies and technologies that companies use to manage, record and evaluate customer interactions in order to drive sales growth by deepening and enriching relationships with their ... Continue Reading
With lead generation software available, there's no excuse for sending lame leads to sales. But lead gen needs sales and marketing on the same page. Continue Reading
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B2B marketers are now facilitating a better deal with their customers: In exchange for data, they need to provide customer value. Continue Reading
Customer service problems are really opportunities to boost customer trust in your brand. These 10 questions can help you restore that trust. Continue Reading
While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading