Marketing management and strategy

Marketing management and strategy News

View All News

Marketing management and strategy Get Started

Bring yourself up to speed with our introductory content

  • backfire effect

    The backfire effect is the tendency of some people to resist accepting evidence that conflicts with their beliefs. The effect is demonstrated when people presented with that conflicting information become even more convinced of their original ... Continue Reading

  • customer engagement

    Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading

  • weak tie theory

    Weak tie theory is the proposition that acquaintances are likely to be more influential than close friends, particularly in social networks. Continue Reading

View All Get Started

Evaluate Marketing management and strategy Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

View All Evaluate

Manage Marketing management and strategy

Learn to apply best practices and optimize your operations.

View All Manage

Problem Solve Marketing management and strategy Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

View All Problem Solve

-ADS BY GOOGLE

SearchBusinessAnalytics

SearchDataManagement

SearchSAP

SearchOracle

SearchAWS

SearchContentManagement

SearchSalesforce

Close