Marketing management and strategy

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  • surprise and delight

    Surprise and delight is a marketing approach that seeks to attract and nurture customers by enhancing interactions with them and offering them unexpected rewards. Continue Reading

  • charm offensive

    A charm offensive is an intense and carefully plotted campaign to win over someone who may not be favorably disposed toward the campaigner. Continue Reading

  • customer demographics

    Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. Continue Reading

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