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Marketing management and strategy News
October 19, 2012
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
September 21, 2012
Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud.
June 21, 2012
Experts recommend taking time and making the most of data to market digitally.
March 29, 2012
Social CRM is still about business strategy and customer satisfaction, but the social part brings a whole new element to traditional CRM.
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Apple’s iBeacon is a location-based service on Apple mobile devices, such as the iPhone, running the company’s operating system (iOS) that tracks the device’s location and can alert other apps when it approaches or leaves a location. Continue Reading
Campaign management tools need to have certain features: audience segmentation and personalization, customer lifecycle management, and more. Continue Reading
Customer nurturing helps companies solidify relationships with existing customers -- who make up 80% of company revenue; new customers claim only 20%. Continue Reading
Evaluate Marketing management and strategy Vendors & Products
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CRM platform buyers have a range of options. This tip outlines some considerations if you're buying or upgrading a CRM system. Continue Reading
With multichannel marketing automation software a reality, the tools still need to align with user expectations and reflect business processes. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading
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With lead generation software available, there's no excuse for sending lame leads to sales. But lead gen needs sales and marketing on the same page. Continue Reading
B2B marketers are now facilitating a better deal with their customers: In exchange for data, they need to provide customer value. Continue Reading
Is customer lifecycle management really just about iterations of contact with customers and prospects? Continue Reading
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Customer service problems are really opportunities to boost customer trust in your brand. These 10 questions can help you restore that trust. Continue Reading
While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Employee advocacy is still immature, but it lets every company employee nurture customers and promote the brand. It brings CRM to everyone's door. Continue Reading