Email Alerts
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content marketing
Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. The essence of good content marketing is that it offers something the viewer w... Definition
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Integrate customer data for a solid social media business strategy
Businesses that follow a detailed social media strategy will reap the rewards of CEM, according to consultant Brent Leary. Tip
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Avoid chicken shortage and other hitches with social media integration
CRM expert Brent Leary tells businesses to train employees and share information among departments before making a splash in social media integration. Tip
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interrupt marketing
Interrupt marketing is the traditional model of product promotion, in which people have to stop what they're doing to pay attention to the marketing message or deal with it in some other way. Definition
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Rehab network gets Web marketing help with call-tracking software
Foundations Recovery Network discovered a SaaS offering that measures telephone calls and Web visits made through Google AdWords. Feature
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Top five CRM trends you should know about
CRM has undergone rapid change lately -- including the use of social media and a change in call center practices. Here's a look at five CRM trends that shaped 2012. Photo Story
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Salesforce, Microsoft announce major marketing software deals
Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot. News
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Salesforce.com tackles social marketing with Marketing Cloud
Salesforce.com is getting into the marketing technology business with its latest release, Marketing Cloud. Conference Coverage
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e-score
The e-score is a consumer rating metric used to to determine an individual's potential value as a customer and to use that information to guide marketing efforts. Definition
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Facebook ad spending continues despite big exits
Some companies are moving away from paid ads, but most look to Facebookâs youthful audience to close their accounts. Feature