Marketing management and strategy

Having a marketing management strategy in place is crucial for today's marketers. Learn how to improve marketing management strategies and discover new strategies for management and marketing in this topic section. Get tips for tracking marketing metrics, information on mobile marketing and advice for building customer value with successful marketing. You'll find research topics on marketing management, news on marketing management and expert resources for marketers. Discover new trends and shifts in marketing management how those trends are affecting marketing strategies. Use the resources in this topic section to improve your current marketing management strategy.

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  • microsegmentation 22 Oct 2009

    Definition - Microsegmentation is a process that divides an entity into extremely small parts.

  • transactional marketing 15 Apr 2009

    Word - Transactional marketing is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer. (Continued)

  • greenwashing 19 Sep 2007

    Word - Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. (Continued...)

  • geotargeting 01 Feb 2007

    Word - Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can constitute a niche market for...

  • crowdcasting 31 Dec 2006

    Word - Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often conducted as a contest. The...

  • law of diminishing returns 19 Sep 2006

    Word - The law of diminishing returns is a classic economic concept that states that as more investment in an area is made, overall return on that investment increases at a declining rate, assuming that all variables remain fixed...(Continued)

  • readerboard 21 Aug 2006

    Word - A readerboard is a visual display board that conveys information about a wide variety of subjects, including advertising for products or services, travel, news or event information.

  • cannibalization 15 Mar 2004

    Word

See also -Topics Related to Management strategies:

Customer loyalty, Email marketing, Internet marketing, Marketing automation technology, Campaign management