CRM / Call Center Topics:
Marketing management and strategy
Having a marketing management strategy in place is crucial for today's marketers. Learn how to improve marketing management strategies and discover new strategies for management and marketing in this topic section. Get tips for tracking marketing metrics, information on mobile marketing and advice for building customer value with successful marketing. You'll find research topics on marketing management, news on marketing management and expert resources for marketers. Discover new trends and shifts in marketing management how those trends are affecting marketing strategies. Use the resources in this topic section to improve your current marketing management strategy.
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Relationship marketing and customer equity with Don Peppers
Podcast - Find out how relationship marketing and customer equity are linked in this podcast. Learn the difference between relationship marketing and transactional marketing.
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