CRM / Call Center Topics:
Marketing management and strategy
Having a marketing management strategy in place is crucial for today's marketers. Learn how to improve marketing management strategies and discover new strategies for management and marketing in this topic section. Get tips for tracking marketing metrics, information on mobile marketing and advice for building customer value with successful marketing. You'll find research topics on marketing management, news on marketing management and expert resources for marketers. Discover new trends and shifts in marketing management how those trends are affecting marketing strategies. Use the resources in this topic section to improve your current marketing management strategy.
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Customer value and successful marketing: How are marketing trends changing?
Ask the Expert - Expert Don Peppers discusses the impact customer value has on marketing efforts.
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Should our marketing team help define our customer strategy?
Ask the Expert - Experts Don Peppers and Martha Rogers answer a question about whether or not marketing should have a role in defining and implementing a customer strategy.
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How are current trends affecting marketing strategies?
Ask the Expert - Expert Lior Arussy discusses how businesses are adapting their marketing strategies to meet their customer's changing expectations.
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Creative marketing ideas for difficult-to-market products
Ask the Expert - Learn how creative marketing ideas like working with partners can help attract attention for products that are difficult to market in this tip from Martha Rogers.
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B2B and B2C CRM: An overview of the differences
Ask the Expert - Don Peppers gives an expert overview of the differences between business-to-business (B2B) and business-to-consumer (B2C) CRM in this reader response.
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Implementing a customer loyalty program with a road map
Ask the Expert - Expert Michael Lowenstein offers advice on building a road map for implementing a customer loyalty program.
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Should profitable customers be the top priority for our customer service efforts?
Ask the Expert - Experts Peppers and Rogers offer advice on whether companies should focus their customer service efforts on only their most profitable customers.
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Can I use multiple channels as effective marketing strategies to build trust?
Ask the Expert - While multichannel marketing can be effective, offering customers the choice is always preferable. Learn more about marketing stategies including effective text message marketing in this tip.
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How is relationship marketing changing the way marketers look at customers?
Ask the Expert - Lior Arussy explains how the shift to relationship marketing from transactional marketing will impact organizations and customers in this expert tip.
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When is the relationship marketing approach the best for a marketing strategy?
Ask the Expert - According to Michael Lowenstein, relationship marketing will build both emotional and rational value provision and will create higher-profit engagement with customers.
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