Marketing management and strategy

Article - Like many organizations, Xerox is working to establish a social media monitoring program. A new wave of software and services is emerging to fill that need.

Article - Senior marketers report that they're not being forced to cut budgets significantly, but they are being asked for more demand gen and are spending less on advertising.

Article - Most marketers are not monitoring online message boards and communities and are failing to measure the customer experience, a CMO Council survey finds.

Article - Marketing departments are feeling the pinch of the recession. It may be just the push many need to start justifying their spend.

Article - Real time marketing information can transform a contact center from a cost center to a profit center of organizations follow a few rules.

Article - Marketers say they're leveraging customer data, but few have the right tools or strategies in place to do it, a new report suggests.

Article - Mobile marketing is beginning to pay dividends, and Buffalo-area Subway restaurants are some of the businesses leveraging the new tool.

Article - One marketing department no longer hears "these leads suck" from sales. Lead scoring put an end to that.

Article - A campaign targeting college students via text messages has paid big dividends for Dell.

Article - The CMO Council outlines the top 10 technology spending priorities for marketers as they face increasing pressure to justify spending.