Email Alerts
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Social engagement tips from author Qualman
In this interview, Erik Qualman says mistakes will be made, but simple, one-to-one interactions are the key to social media engagement. News | 12 Oct 2011
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Experts say CEM technology can build single view of customer
Communicating with customers through multiple channels is not a luxury, it’s a necessity. Find out how companies use CEM technology to craft a single view of the customer across channels. News | 28 Sep 2011
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Companies need to nail down chief customer officer role
Companies must precisely define role for chief customer officers to ensure success. News | 16 Aug 2011
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Kick the fear out of your social media strategy
Companies fear the worst and worry they will lose control of their brands when they go on social channels. Turns out they probably will -- but it could be the best thing that ever happens to them. News | 16 Jun 2011
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Best Buy, ING offer CRM marketing strategy tips at IBM summit
Companies need to push forward on CRM marketing initiatives and not wait for the ideal time to launch social CRM or marketing analytics programs. News | 06 May 2011
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Column: Video -- the front-office star turn
Some CRM vendors have quantified their return on online videos and are using it effectively as a sales tool. It’s something others can learn from, according to Denis Pombriant. News | 21 Feb 2011
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CRM expert predictions for 2011
SearchCRM.com experts forecast what's in store for 2011 and the evolution of social CRM, mobile and the customer experience is something they can agree on. News | 03 Jan 2011
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Navigating the marketing automation software market must still focus on the customer
Marketing automation can help a department, with information housed in a central location, but it's a complicated technology. News | 08 Sep 2010
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Start the business case for marketing automation with savings, but complement it with revenue
A compelling business case for marketing automation software starts with savings and efficiencies but should also show revenue potential. News | 08 Sep 2010
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Marketing automation benefits can extend beyond automation and tracking
Marketing automation provides three core benefits and can extend into other areas of the business. News | 08 Sep 2010