Marketing management and strategy

Having a marketing management strategy in place is crucial for today's marketers. Learn how to improve marketing management strategies and discover new strategies for management and marketing in this topic section. Get tips for tracking marketing metrics, information on mobile marketing and advice for building customer value with successful marketing. You'll find research topics on marketing management, news on marketing management and expert resources for marketers. Discover new trends and shifts in marketing management how those trends are affecting marketing strategies. Use the resources in this topic section to improve your current marketing management strategy.

In this topic:
Display in sets of:
  • The influencer marketing approach

    Chapter Download - This chapter from "Influencer Marketing" explains how marketing has changed and why marketers must now target influencers in the market in order to reach consumers.

  • Building a customer-centric culture

    Chapter Download - This chapter from "Successful Direct Marketing Methods" focuses on building lasting customer relationships. Learn how to build a customer-centric culture within your organization and read case studies in relationship marketing.

  • What are marketing metrics? The top 10 marketing buzzwords

    Top 10 tips - These top 10 marketing metrics buzzwords will get you up to date on the latest in measuring marketing efforts. Learn about terms related to online and email marketing, sales and customer loyalty.

  • Common customer service mistakes

    Chapter Download Library - As your number one asset, your customers hold tremendous power. Learn how to maximize and leverage your customer base for increased profitability and a stronger bottom line.

  • Marketing strategy: New ways to brainstorm

    Chapter Download Library - The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. In this chapter download, you'll begin to understand how. Author Luke Hohmann created...

  • Email marketing: The complete guide

    Chapter Download Library - This email marketing guide offers a look at common email marketing challenges and ways to meet those challenges. This chapter from "Total Email Marketing: Maximizing your results from integrated e-marketing" covers types of marketing emails, delivery...

  • The Design of Sites: Patterns for Creating Winning Web Sites

    Chapter Download Library - Customer-centered Web site design is no longer a luxury adopted only by forward-thinking companies with a special interest in customer satisfaction. As the cost of maintaining a customer service operation increases, the ability of Web site visitors to...

  • Emotion and Reason in Consumer Behavior

    Chapter Download Library - Marketing and advertising practitioners have always used emotional and rational appeals in promoting ideas, goods, and services. Learn how to create effective campaigns in this chapter download from Emotion and Reason in Consumer Behavior. This...

  • Exploring customer behavior

    Chapter Download Library - Market-Driven Thinking provides tools for learning about how executives and customers think within marketplace contexts. This book asks how we actually go about thinking, examining this process and its influences within the context of...

  • 10. A type of program that a spammer uses to find email addresses

    Quiz Answer - A spambot is a program used by spammers that trolls the Internet searching for email addresses. This is the answer to the tenth question of SearchCRM.com's email marketing quiz.

See also -Topics Related to Management strategies:

Customer loyalty, Email marketing, Internet marketing, Marketing automation technology, Campaign management