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Align the business with customer social media practices

Businesses that follow a detailed social media strategy will reap the rewards of CEM, according to consultant Brent Leary.
Businesses that integrate social are prepared for CEM

CRM expert Brent Leary tells businesses to train employees and share information among departments before making a splash in social media integration.
Call-tracking software used to measure web marketing

Foundations Recovery Network discovered a SaaS offering that measures telephone calls and Web visits made through Google AdWords.
Salesforce, Microsoft announce marketing software deals

Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.

Marketing management and strategy

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Siebel's midmarket strategy still somewhat murky

According to analysts, Siebel's midmarket strategy is hard to pin down these days. Tip
Customer data matching techniques

Customer data matching techniques presented here can compare customer records and cut down on errors in customer data. Tip
Marketing through a recession

Marketing through a recession Tip
Customer data mining and personalization

In this tip, find out how to practice customer data mining to personalize customer marketing interactions. Tip
Turn your call center into a multimedia contact center

SearchCRM spoke with Gary Jon Stanko, VP of Sales & Marketing for MAI Response Management Group, about their project. Tip
Winning in the Customer Age: Automate, Innovate, or Collaborate?

Tip
Keeping up with customer inquiries

Tip

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Data Management
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SAP
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Oracle
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DataManagement UK
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Content Management
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