Access Essential resources designed to help you develop and implement a winning customer experience management (CEM) strategy.
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ROI, Implementation, Industry news, Strategies, Upgrading CRM
Mobile sales, Sales force automation, Strategy and effectiveness
Customer loyalty, Email marketing, Internet marketing, Marketing automation technology, Campaign management, Management strategies
Evaluating SaaS, SaaS implementation, SaaS vendors, SaaS market trends, SaaS and cloud costs
Analytics, Data integration, Customer privacy, Data governance, Data quality management
Evaluating CRM, Open source CRM, Small business CRM, Vertical CRM software, Salesforce, Microsoft CRM, SAP CRM, Oracle CRM
Commerce and e-commerce strategy, CEM across channels, Customer experience management strategy, Web content management, Knowledge management, Social CRM, Mobile CRM
Mobile technology has made it easier to solve problems at the office while we aren't at the office. But all that connectedness could mean more work and less play.
Mobile apps are not spinoffs of their website predecessors—they need to be designed with mobile devices in mind. The formula is the right combination of form and function.
To design successful mobile applications, companies must remember to consider the back end as well as the front end.
As customers try to solve more problems using mobile apps, they should still have the option to talk to an agent without having to repeat themselves.
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