Multi-channel customer experience management

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  • multichannel marketing

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About Multi-channel customer experience management

Learn more about enhancing the customer experience in today's complex sales and service environments. Gone are the days when customers only contacted companies through 1-800 numbers and companies only reached customers through print and TV ads. Now companies must provide a multi-channel customer experience, using social tools such as Twitter and Facebook in addition to the web and phone channels. Learn how multi-channel CRM is enhancing the customer experience and read about cool case studies such as providing mobile coupons to customers when they pass a given display. Read expert advice on multi-channel strategy and get best practices for creating a seamless customer experience across channels.