Multi-channel customer experience management

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  • digital CRM

    Digital CRM is the use of multiple electronic communications channels and technologies to enhance customer relationship management (CRM). The digital approach to CRM is more interactive than the traditional model but also automates many interactions ... 

  • bees algorithm

    The bees algorithm is a method of problem solving that mimics the behavior of honeybees to find the optimum solution. Based on the behaviors bees employ to search and prioritize, the algorithm is a classical example of swarm intelligence, in which ma... 

  • multichannel marketing

    Multichannel marketing is offering customers more than one way to buy something - for example, from a Web site as well as in retail stores.