SaaS CRM market trends News
March 15, 2017
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
December 06, 2016
While the Microsoft-Salesforce partnership was touted with great fanfare just two years ago, the relationship has since soured.
July 29, 2016
CRM users and industry insiders look at promises and history to predict how Oracle's acquisition of NetSuite's cloud applications might play out.
February 09, 2016
Recent upgrades to Salesforce Lightning may benefit customers who can now build new apps -- but how will it affect partners who have apps that tackle the same problems?
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Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content. Continue Reading
Software as a service (SaaS) is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over a network, typically the Internet. Continue Reading
Wearable computing can gather data that gets crunched in real time with a device as small as a USB stick. But wearables are mostly single-purpose. Continue Reading
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New AI platforms have given life to chatbots that decipher customer intents so well, chances are you've carried on an email conversation with one and were never the wiser. Continue Reading
As the market continues to undergo a series of major mergers and acquisitions, some observers say to expect more technology M&A in 2017. Continue Reading
Enterprise AI and market consolidation will continue to cast their shadows unabated in 2017. Continue Reading
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Moving away from legacy CRM to cloud-based systems that can integrate big data and machine learning should be a top priority for businesses, say CRM professionals. Continue Reading
The capabilities brought about by predictive analytics have helped sales intelligence tools evolve. Find out how your organization can benefit from them in this podcast. Continue Reading
Companies may be seduced by IoT technology, but ROI for SMBs in particular will come from understanding how the data will be used first. Continue Reading
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The Internet of Things needs a CRM platform to corral the intelligence that these devices generate. Continue Reading
In Salesforce's tenure in the CRM market, the company has made its mark on cloud and mobility but also on redefining relationships with customers. Continue Reading
Even if you don't know it yet, mobile devices are butchering your old CRM business processes. Is your company ready for the adjustment? Continue Reading