Sales management strategy News
March 11, 2016
This week, Salesforce rolled out Outlook integration with SalesforceIQ Inbox, a sales productivity add-on to its CRM, targeting longtime woes for sales reps.
February 23, 2016
Companies are moving to the Salesforce Sales Cloud, in part, because of data integration woes. Here's how two companies stitched disparate systems together with Sales Cloud.
November 20, 2015
Updates to the Oracle Marketing Cloud aim to give marketers and salespeople more mobile customer engagement options, as well as testing capabilities for marketing content.
October 01, 2015
A year after its release, Salesforce Lightning is beneficial to business users -- but we talk to a Salesforce admin who discusses what still needs work.
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Sales enablement gives sales representatives strategies, tools and processes to boost their productivity and revenue generation. Continue Reading
Account-based marketing, a term with hype in the industry, promises to coordinate marketing across an entire account to increase sales success. But is it right for your company? Continue Reading
A sales-qualified lead (SQL) is a prospective customer that has been handed off to sales teams for further nurturing after showing enough interest in a company's products. Continue Reading
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Sales Cloud targets sales reps focused on action, not details. While the app has dominated CRM, there are some areas of needed improvement, such as mobile. Continue Reading
For a CRM platform to serve business needs, it should be flexible. How does Microsoft stack up against Salesforce when it comes to building on top of the platform? One expert weighs in, here. Continue Reading
Many companies falter in buying CRM software because they don't consider the decision in the context of their business needs and existing technology, advises an expert. Continue Reading
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Predictive analytics tools have been hailed as the latest cure-all for business woes. But they don't make cappuccinos, and they don't tell you how to make business decisions. Continue Reading
Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape. Continue Reading
If you're embarking on a Salesforce data integration project, you shouldn't forget these three overlooked considerations, expert Eric Borthwick cautions. Continue Reading
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Like other products, Salesforce Wave promises to make it easy to stitch together data silos. Is data integration as easy as it sounds? An expert offers some insight. Continue Reading
Sales practices at Houghton Mifflin Harcourt were all over the place just a few years ago. But unifying teams and digitizing processes helped the publisher gain visibility into customer data. Continue Reading
Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading