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Sales strategy and sales force effectiveness News
March 07, 2017
It's time for sales and service departments to become better connected. Businesses are just beginning to skim the surface of the potential for their integrations.
February 21, 2017
As CRM chatbots improve, as well as IoT implementations to support customer service, SAP users find new uses for the tech, thanks to tighter integration to S/4HANA.
January 03, 2017
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.
November 29, 2016
HubSpot CEO Brian Halligan recently outlined research on how the sales cycle has changed: Supply is up, demand is down and the cold call is dead.
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Microsoft Dynamics 365 is a cloud-based business applications platform that combines components of customer relationship management (CRM) and enterprise resource planning (ERP), along with productivity applications and artificial intelligence tools. Continue Reading
Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. Continue Reading
A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action. Continue Reading
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Service providers can take a number of steps toward building trust with clients, including obtaining insurance to financially protect customers and earning technical certifications. Continue Reading
A major part of the GE digital transformation is getting its 25,000 salespeople on board as it rethinks its vast commercial sales function. Continue Reading
This rise of cloud computing is transforming the MSP sales landscape, cloud solutions providers and other channel partners. Here is how to cope. Continue Reading
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Adding artificial intelligence to lead scoring can help companies increase sales by better prioritizing customers and aligning sales messaging and resources with clients. Continue Reading
GE has rolled out the first phase of digital transformation for its sales function, creating a central customer database and devising governance standards for customer data. Continue Reading
Companies that want to grow often focus on the wrong tactics in a sales management strategy. Here are four myths on selling -- busted by Armando Mann of SalesforceIQ. Continue Reading
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Experts offer an abandoned call formula and advice on what to include when calculating call abandonment rates. Continue Reading
Like other products, Salesforce Wave promises to make it easy to stitch together data silos. Is data integration as easy as it sounds? An expert offers some insight. Continue Reading
Sales practices at Houghton Mifflin Harcourt were all over the place just a few years ago. But unifying teams and digitizing processes helped the publisher gain visibility into customer data. Continue Reading