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Sales strategy and sales force effectiveness News
May 25, 2016
OHL, a global supply chain management company, grew sales with successful collaboration between sales teams and marketers.
March 11, 2016
This week, Salesforce rolled out Outlook integration with SalesforceIQ Inbox, a sales productivity add-on to its CRM, targeting longtime woes for sales reps.
February 23, 2016
Companies are moving to the Salesforce Sales Cloud, in part, because of data integration woes. Here's how two companies stitched disparate systems together with Sales Cloud.
October 01, 2015
A Salesforce partner says that central CRM platform is the key to making sales reps productive and efficient.
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A sales pipeline is a visual representation of sales prospects and where they are in the purchasing process. Continue Reading
Sales enablement gives sales representatives strategies, tools and processes to boost their productivity and revenue generation. Continue Reading
Account-based marketing, a term with hype in the industry, promises to coordinate marketing across an entire account to increase sales success. But is it right for your company? Continue Reading
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Now that Salesforce has purchased Demandware, it's positioned to compete with vendors like Oracle and even Amazon for market share. Continue Reading
Being able to foretell the future would make a lot of people's jobs easier. Teachers would know which students are going to struggle on a test and could offer them extra attention, doctors could identify health problems before patients get sick and ... Continue Reading
Sales Cloud targets sales reps focused on action, not details. While the app has dominated CRM, there are some areas of needed improvement, such as mobile. Continue Reading
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Predictive analytics tools have been hailed as the latest cure-all for business woes. But they don't make cappuccinos, and they don't tell you how to make business decisions. Continue Reading
Data is an important commodity for businesses -- but only if it's clean. Use these data quality and data enrichment tips to keep your CRM system in shape. Continue Reading
If you're embarking on a Salesforce data integration project, you shouldn't forget these three overlooked considerations, expert Eric Borthwick cautions. Continue Reading
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Like other products, Salesforce Wave promises to make it easy to stitch together data silos. Is data integration as easy as it sounds? An expert offers some insight. Continue Reading
Sales practices at Houghton Mifflin Harcourt were all over the place just a few years ago. But unifying teams and digitizing processes helped the publisher gain visibility into customer data. Continue Reading
Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading