Sales strategy and sales force effectiveness News
October 01, 2015
A Salesforce partner says that central CRM platform is the key to making sales reps productive and efficient.
September 25, 2015
Could Sales Cloud offer better insight into the sales pipeline and support team performance management? Salesforce's Sara Varni explores how in this video.
August 25, 2015
Salesforce Lightning gets a facelift; Oracle Marketing Cloud buys Maxymiser.
July 24, 2015
Oracle updates its Sales Cloud to increase sales; Infer announces new lead gen product; and Xactly Strategic Services aims to drive workforce management.
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Account-based marketing, a term with hype in the industry, promises to coordinate marketing across an entire account to increase sales success. But is it right for your company? Continue Reading
A sales-qualified lead (SQL) is a prospective customer that has been handed off to sales teams for further nurturing after showing enough interest in a company's products. Continue Reading
You can use CRM systems to manage processes in business units other than sales. Continue Reading
Evaluate Sales strategy and sales force effectiveness Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
This buyer's guide examines the key factors that can help simplify your search for the CRM product that best meets your organization's needs and objectives. Continue Reading
Social media is giving unprecedented voice to consumer preferences and concerns, but there are technology and human challenges to overcome. Continue Reading
Sales intelligence is making brainiacs out of sales reps. As companies look for ways to capture the attention of customers new and old, many are turning to analytics tools and data to help seal the deal.
Some use data to shape sales ... Continue Reading
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Multichannel strategies and mobile technologies were just a few of the CRM topics that weighed heavily on the decisions of companies over the past year. Continue Reading
Marketers can get too caught up in measuring everything. They need to find the right KPIs to track performance and drive revenue. Continue Reading
Sales teams have a basic but ever-challenging task: Sell stuff and make money for the company. But they can't do that without proper insight into the business. Continue Reading
Problem Solve Sales strategy and sales force effectiveness Issues
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Sales practices at Houghton Mifflin Harcourt were all over the place just a few years ago. But unifying teams and digitizing processes helped the publisher gain visibility into customer data. Continue Reading
Kelly Roofing turned to Microsoft Dynamics to increase communications among salespeople and the back office -- and improve customer service. Continue Reading
To get the most from marketing automation tools, there's some not-so-automated work to do before, during and after deployment. Continue Reading