Sales strategy and sales force effectiveness News
March 02, 2015
Mark Roberge, chief revenue officer at HubSpot, uses serious data analysis when hiring sales staff. But science doesn't crowd out instinct.
January 20, 2015
Russ Hearl built a sales team from three 'lone wolves' to a fleet of 40-plus reps. How? By taking a Henry Ford approach to sales management strategy.
December 01, 2014
Users of Salesforce's Desk.com can now use more than 50 partner apps and connect third-party apps directly to the customer service platform.
November 13, 2014
Marketing departments used to dump junk customer leads in the lap of sales, then wash their hands of the sales process. Today, that won't cut it.
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Today, companies struggle to find the most promising sales leads. Predictive lead scoring can make the process more efficient. Continue Reading
In the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or ... Continue Reading
A sales funnel is a visual representation, in the form of an inverted pyramid, of the customer journey that sales and marketing departments use to track customers and prospects. Continue Reading
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Implementing a CRM system is more than just buying software. Executives need to tap into their leadership skills to select the right CRM system and ensure that it brings the desired benefits to the organization. Continue Reading
The more your sales reps know about prospects, the faster they can close deals. Here's why marketing automation tools deliver real sales intelligence. Continue Reading
Subscription models can enable companies to sell more to a customer over time, developing a relationship that can lead to consistent, dependable revenue. Continue Reading
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Valuable Features: Multiple editions available and all cloud based • Improvements to My Organization: The entire organisation is now on the...Continue Reading
Could add more options to customize the user interface but has sped up development and delivery within the organization.Powered by IT Central Station
Valuable Features: The ability to customize many things, from the UI to the business logic, and the fact that the solution uses a cloud platform...Continue Reading
Simple, intuitive, user friendly software with certain challenges in digitizing complex business processes around CRMPowered by IT Central Station
Valuable Features: Chatter, Mobile Platform along with Mobile Push, Salesforce synchronization for MS Outlook, simple & smart analytic...Continue Reading
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To get the most from marketing automation tools, there's some not-so-automated work to do before, during and after deployment. Continue Reading
With lead generation software available, there's no excuse for sending lame leads to sales. But lead gen needs sales and marketing on the same page. Continue Reading
Many factors contribute to customer experience. Continue Reading
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A medical devices maker sought to improve sales reps' knowledge to boost sales performance. So, it tapped into their innate sense of competition. Continue Reading
While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading