Sales strategy and sales force effectiveness

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  • lead scoring

    In the B2B industry, lead scoring is a methodology used by sales and marketing departments to determine the worthiness of leads, or potential customers, by attaching values to them based on their behavior relating to their interest in products or ... Continue Reading

  • sales funnel

    A sales funnel is a visual representation, in the form of an inverted pyramid, of the customer journey that sales and marketing departments use to track customers and prospects. Continue Reading

  • advertorial

    An advertorial is a digital or print article that appears neutral but is sponsored content to promote a product or service. Continue Reading

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