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Sales strategy and sales force effectiveness News
October 14, 2014
An SAP and Salesforce integration created consistent price quotes for customers, which eliminated the used-car salesman mentality at one company.
October 03, 2014
Collaboration software company Atlassian acquired 40,000 customers -- with no sales team. It uses self-service to hack into the traditional sales model.
September 22, 2014
Aviso Insights gives sales teams better forecasting capabilities; Base CRM releases new sales-centric features; Pegasystems partners with Atos.
May 27, 2014
Companies need to take a data-driven approach to marketing, sales and product development to stay ahead of the customer empowerment curve.
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An advertorial is a digital or print article that appears neutral but is sponsored content to promote a product or service. Continue Reading
In devising and implementing a social CRM strategy, companies need to look within and make sure their company culture is set up for success before the first tweet is posted. Continue Reading
A medical devices maker sought to improve sales reps' knowledge to boost sales performance. So, it tapped into their innate sense of competition. Continue Reading
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Customers are driving a shift away from ownership and toward subscription models. Can companies benefit? Continue Reading
CRM platform buyers have a range of options. This tip outlines some considerations if you're buying or upgrading a CRM system. Continue Reading
Companies can build metrics to tap threshold scores for leads that garner actionable sales information, but must decide what is ultimately valuable. Continue Reading
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With lead generation software available, there's no excuse for sending lame leads to sales. But lead gen needs sales and marketing on the same page. Continue Reading
Many factors contribute to customer experience. Continue Reading
You can collect lead generation data from multiple sources and use a CRM system to target marketing and sales campaigns. Continue Reading
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While call centers have gotten a bad rap, new contact center technologies have helped turn their reputation around. Continue Reading
Marketing automation tools have progressed, but the field is still developing. Here are buying considerations for marketing automation software. Continue Reading
Companies waste time on leads that will never culminate in sales. Lead-scoring models can help teams prioritize which leads to nurture. Continue Reading