New & Notable
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Salesforce CRM News
November 09, 2017
Salesforce's Analytics Cloud general manager, Ketan Karkhanis, discusses how artificial intelligence revolutionizes customer analytics and more.
October 27, 2017
The recently released Salesforce offering is the latest in a line of social selling tools meant to help customers identify which ads are working on Facebook and which are not.
August 04, 2017
Salesforce hopes new Lightning upgrades convince customers who haven't migrated to the new UI to do so, but analysts remain skeptical.
June 19, 2017
Large enterprise customers demonstrate novel uses of Pegasystems' CRM platform for business process management as Pega leadership, users mull the potential of CRM AI.
Salesforce CRM Get Started
Bring yourself up to speed with our introductory content
A chatbot is a computer program that attempts to simulate the conversation of a human being via text or voice interactions. Continue Reading
The 'CRM platform wars' aren't as hot as, say, the tech battle between smartphone OS vendors. But Oracle, SAP, Salesforce and Microsoft want your business. Continue Reading
As the Salesforce platform expands, getting your Salesforce certification training can increasingly make you an asset to your business. Continue Reading
Evaluate Salesforce CRM Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
What differentiates the 'big four' CRM providers? Explore the advantages and disadvantages of Salesforce, Oracle, Microsoft and SAP with this CRM comparison. Continue Reading
Whether choosing between Salesforce and Dynamics 365 for an initial install or a migration from one to the other, match the pros and cons to your organizational needs. Continue Reading
Microsoft Dynamics 365 CRM makes sense for some shops, while Salesforce is better for others. The right choice need not rest with the flip of a coin. Continue Reading
Manage Salesforce CRM
Learn to apply best practices and optimize your operations.
Salesforce Einstein is the next installment of intelligent sales, marketing and service systems -- but this is one of numerous Salesforce acquisitions. How will it fare? Continue Reading
Companies often wait to initiate a predictive analytics project because they want data perfection first. Why is that misguided? Continue Reading
By combining CRM and ERP data in the new service of Dynamics 365, Microsoft aims to help companies follow the elusive 360-degree customer view. Continue Reading
Problem Solve Salesforce CRM Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
If your company has alerted you about an imminent Salesforce server switch by the CRM provider, here's a step-by-step process to ensure a smooth transition. Continue Reading
Six months after its launch, Salesforce Wave, or Analytics Cloud, may not be delivering on its high post-Dreamforce expectations. Continue Reading
Learn why more enterprises are developing mobile apps for SaaS and why some turn to PaaS. Continue Reading