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Social CRM and Web 2.0 News
January 03, 2017
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.
June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
June 13, 2016
Microsoft plans to acquire professional network LinkedIn for $26.2 billion to provide a more comprehensive system of information for Office 365 and Dynamics CRM.
April 06, 2016
Although consumers have been reticent about digital payments, new services -- such as Venmo and blockchain -- are making the benefits of mobile payments difficult to deny.
Social CRM and Web 2.0 Get Started
Bring yourself up to speed with our introductory content
Internet shaming is the use of social media, blogs and other online communication channels to attack a target individual or organization. The purpose of the attack is often to publicly embarrass the target, often as retribution for some behavior. Continue Reading
The first step in determining which channels to use for customer service is to understand customer demands, and then supply those communications channels effectively. Continue Reading
Customer engagement is the means by which a company creates a relationship with its customer base to foster brand loyalty and awareness Continue Reading
Evaluate Social CRM and Web 2.0 Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Choosing the right CRM platform requires meticulous planning, careful consideration of your organization's needs and requirements, and attention to detail. Continue Reading
There are many CRM products to choose from, each offering a broad range of functionality. Here, we've simplified the buying process by comparing the leading CRM products. Continue Reading
In this video Q&A, Pegasystems VP Jeff Nicholson discusses how large companies budget for AI pilots, choose clouds and figure out which customer service channels to support. Continue Reading
Manage Social CRM and Web 2.0
Learn to apply best practices and optimize your operations.
It's hard to prescribe exactly how to integrate social channels with CRM. Your business model -- and finding where your customers hang out -- will show the way. Continue Reading
Customer engagement is no longer about simply handling a phone call or letter. Organizations must also be at the ready to address issues on social media. Continue Reading
Twitter and other social media sites are powerful communication channels. But CRM should be a two-way conversation, not one-way, like the latest Trump tweets. Continue Reading
Problem Solve Social CRM and Web 2.0 Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Companies today know they can't get by with just a call center. And they know adding a website alone won't help much. They know where it's at: to improve customer experience, they'll also need a social media presence, a mobile app -- and they'll ... Continue Reading
Generic messages to customers and prospects are losing their effectiveness. Today, tailoring interactions to individuals is crucial to make the sale. Continue Reading
Companies miss the boat in building an omnichannel customer experience if they focus first on technology. They need to start with business objectives. Continue Reading