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Social CRM and Web 2.0 News
January 03, 2017
Predictive analytics, voice-activated devices and artificial intelligence will take shape as significant technology trends in 2017. Some still await further maturity.
June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
June 13, 2016
Microsoft plans to acquire professional network LinkedIn for $26.2 billion to provide a more comprehensive system of information for Office 365 and Dynamics CRM.
April 06, 2016
Although consumers have been reticent about digital payments, new services -- such as Venmo and blockchain -- are making the benefits of mobile payments difficult to deny.
Social CRM and Web 2.0 Get Started
Bring yourself up to speed with our introductory content
You might just now be reading about sentiment analysis tools for social media, yet software implementation promises deeper customer insights that drive sales and marketing. Continue Reading
Oracle Commerce Platform is omnichannel technology that integrates customer data into a 360-degree customer view. Find out more in this definition. Continue Reading
SAP Beyond CRM connects a customer's interactions and data, regardless of where transactions take place. Continue Reading
Evaluate Social CRM and Web 2.0 Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
The right CRM platform can give your organization a big boost; not just in sales and marketing, but in every area of your customer engagement strategy. Continue Reading
By implementing customer relationship management tools, organizations have the potential to make significant improvements in marketing efficiency, sales and customer service. Continue Reading
Changing customer habits and technology usage have spurred a whole new set of customer relationship management tools that can provide faster access to information. Continue Reading
Manage Social CRM and Web 2.0
Learn to apply best practices and optimize your operations.
Twitter and other social media sites are powerful communication channels. But CRM should be a two-way conversation, not one-way, like the latest Trump tweets. Continue Reading
Predictive analytics aren't just for the private sector. Government agencies are tapping into analytics to gain more lead time in determining demand for services. Continue Reading
Predicting consumer behavior can be a tricky, risky and expensive proposition. Yet given the massive amounts of incoming data from many and varied channels of communication, companies well know they don't have much choice if they're to remain ... Continue Reading
Problem Solve Social CRM and Web 2.0 Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Companies today know they can't get by with just a call center. And they know adding a website alone won't help much. They know where it's at: to improve customer experience, they'll also need a social media presence, a mobile app -- and they'll ... Continue Reading
Generic messages to customers and prospects are losing their effectiveness. Today, tailoring interactions to individuals is crucial to make the sale. Continue Reading
Companies miss the boat in building an omnichannel customer experience if they focus first on technology. They need to start with business objectives. Continue Reading