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SAP StreamWork latest merging of collaboration portal and BI software
SAP StreamWork is the latest entrant in the collaborative decision-making technology market. News
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MySpace still learning about social CRM for customer communities
Even for one of the biggest social networks, integrating communities with customer service and CRM poses challenges. News
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Successful social CRM looks back to get ahead
Are all the elements of social media and CRM so new? No, says columnist Allen Bonde. He suggests three questions to ask when looking at the past. Column
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10 steps to a practical social media business strategy
Leveraging social media is an increasingly important -- and rewarding -- project, but it takes careful planning. Columnist Allen Bonde explains. Column
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Social media governance lacking at top firms
New research has revealed that top firms lack social media policy and processes. A lack of social media governance puts them at risk. News
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The five dimensions of a social media persona
Taking a "persona" view toward social media channels can help marketers build campaigns and craft the right tone for their message. Column
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Lingering questions on Dreamforce, Chatter, social networks and enterprise applications
Now that Salesforce.com has announced a collaboration platform, there are still questions around filtering and whether it's ready for the larger enterprise. Blog
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Salesforce jumps into collaboration technology software market with Chatter
Salesforce.com is building the "Facebook for the enterprise," a collaboration tool that sits within its application and integrates people, content and applications. News
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NetSuite adds social ERP to social CRM
NetSuite is adding InsideView's social media tools to its CRM and ERP applications. CRM vendors are adding these features in several ways. Blog
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Social media and CRM -- The marketing perspective
In his first article evaluating the marketing side of social CRM, Allen Bonde offers up some definitions and a framework for discussion. Column