Email Alerts
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Gartner: Companies must master Master Data Management best practices
Companies should put aside internal differences to get handle on MDM, a Gartner researcher says at the group’s CRM conference. News | 02 Apr 2012
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Internal social CRM strategies, personality seen as building brand awareness
Social CRM is still about business strategy and customer satisfaction, but the social part brings a whole new element to traditional CRM. News | 29 Mar 2012
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Cross-channel communication CEM support: A work in progress
Industry experts say companies need to step up plans for cross-channel customer service or risk damaging customer experience management strategies. News | 29 Mar 2012
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Web content management’s new role: Targeted customer experience
Integrating CRM with revamped Web content management strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. News | 07 Mar 2012
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As social media expands, companies need to center social CRM plans
With social CRM gaining popularity, companies need to identify their audiences are and what social media sites and technology they use, analysts say. News | 09 Feb 2012
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Measurement, monitoring essential to customer experience management
Learn how Coca-Cola and ING Direct expanded their customer experience management in social media approaches by measuring goals and monitoring customer feedback. News | 10 Jan 2012
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Analysts predict social, mobile CRM as main trends for 2012
Find out why CRM analysts say social media data integration and mobile CRM are two key areas to watch in 2012. News | 28 Dec 2011
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Social, acquisitions, CEM topped CRM news in 2011
In 2011, CRM professionals were faced with acquisitive vendors, a social tidal wave, a push for mobile computing and the never-ending demands for better, faster customer management systems. News | 22 Dec 2011
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Group pushes for social media measurement standards
Consultant and author Katie Paine has formed a social media standards group to create definitions and best practices for defining customer relationships, influence and engagement. News | 21 Dec 2011
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Salesforce, SAP, Oracle get ready for HR software battle
With the planned acquisition of Rypple, cloud giant Salesforce.com intends to target SAP and Oracle in the human resources software market. News | 16 Dec 2011