Web 2.0 and CRM

Learn about Web 2.0 and CRM in this topic section. Read the latest Web 2.0 news and find out which CRM vendors are adding Web 2.0 technology to their CRM software suites. Find Web 2.0 CRM software that fits your business needs. Get expert advice about Web 2.0 in the call center and learn how Web 2.0 is impacting the CRM software market. Take a quiz on Web 2.0 and CRM and find out how Web 2.0 tools can be used for strategic Internet marketing.


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News:

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Expert Technical Advice:

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Video:

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  • Paul Greenberg compares social CRM products

    Video - The author of CRM at the Speed of Light compares Oracle's social CRM offerings with those of Microsoft, SAP and Salesforce.com at OpenWorld and dishes on Marc Benioff's appearance.

  • Oriental Trading Co. launches customer reviews

    Video - Sam Taylor, CEO of the Oriental Trading Co., sought to make the company customer-centric by re-launching customer reviews, which earned it a customer service excellence award from Gartner and Peppers&Rogers.

  • Gartner's Adam Sarner on B2B communities

    Video - What if your company wants to start a customer community but makes drill bits? SearchCRM.com caught up with Adam Sarner at the Gartner CRM summit to discuss B2B customer communities.

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Reference & Learning:

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  • How to use Web 2.0 technology for customer service, marketing, sales

    Special Report - As more customers head to the Web to review products, make purchases and find information, forward-thinking companies need to learn how to leverage Web 2.0 to stay competitive. Here are a few ways you can use Web 2.0 technologies to improve your customer...

  • Consumer and enterprise mashups

    Chapter Download - Learn about the various types of mashups and the difference between consumer mashups and enterprise mashups. You'll also learn about potential sources for mashup data.

  • The emergence of Web 2.0 and mashups

    Chapter Download - Get an overview of Web 2.0 and mashups and learn about Enterprise 2.0 and RSS and Atom formats in this chapter excerpt. Discover the definition of mashup.

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Downloads:

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  • Using Web 2.0 technology to build customer loyalty

    Podcast - Web 2.0 technologies are changing the way companies build customer loyalty and customer satisfaction. In this podcast, Don Peppers talks about Web 2.0 technology must-haves, how to use social networks to improve customer satisfaction and how customer...

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See also -Topics Related to Web 2.0: