Web 2.0 and CRM

Learn about Web 2.0 and CRM in this topic section. Read the latest Web 2.0 news and find out which CRM vendors are adding Web 2.0 technology to their CRM software suites. Find Web 2.0 CRM software that fits your business needs. Get expert advice about Web 2.0 in the call center and learn how Web 2.0 is impacting the CRM software market. Take a quiz on Web 2.0 and CRM and find out how Web 2.0 tools can be used for strategic Internet marketing.


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  • Paul Greenberg compares social CRM products

    Video - The author of CRM at the Speed of Light compares Oracle's social CRM offerings with those of Microsoft, SAP and Salesforce.com at OpenWorld and dishes on Marc Benioff's appearance.

  • Oriental Trading Co. launches customer reviews

    Video - Sam Taylor, CEO of the Oriental Trading Co., sought to make the company customer-centric by re-launching customer reviews, which earned it a customer service excellence award from Gartner and Peppers&Rogers.

  • Gartner's Adam Sarner on B2B communities

    Video - What if your company wants to start a customer community but makes drill bits? SearchCRM.com caught up with Adam Sarner at the Gartner CRM summit to discuss B2B customer communities.

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