Marketing Automation
Gold Award:
Aprimo Marketing 7.5
Marketing has traditionally been one of the most challenging areas in which to build and apply technical solutions. Aprimo's 100% Web-based, service-oriented architecture (SOA) platform meets the challenges of today's marketing teams and delivers a foundation of functionality and services specifically designed for the marketer.
Aprimo Marketing 7.5 won over our judges with strong functionality in many areas, including deep functionality in planning, budgeting and marketing fulfillment. Aprimo Marketing has grown from a tool for early EMM adopters to a mainstream marketing platform investment for enterprise institutions.
One judge said: "Aprimo has made some significant strides in rounding out their marketing automation product. It is a compelling choice for most organizations."
In 2005, Indianapolis, Ind.-based Aprimo acquired DoubleClick's Enterprise Marketing Solutions business unit, including SmartPath and Ensemble.
A key element of Aprimo Marketing 7.5 is the Integration Workbench, which allows real-time exchange of data between Aprimo Marketing and enterprise applications such as SAP and Oracle. The Integration Workbench provides an XML toolkit that provides for seamless transfer of data to any other application that provides open connectivity.
Most full-scale implementations of Aprimo Marketing 7.5 start at $100,000, but costs vary due to implementation size and scope.